Brand Tone

Informative and Educational, Supportive and Empowering, Trustworthy and Genuine, Accessible and Direct, Professional yet Farmer-Centric

Brand Values

• •Farmer Empowerment
• •Genuineness and Quality
• •Sustainability
• •Knowledge Sharing and Support
• •Customer Focus and Service
• •Accessibility

Best Practices

• •Always Prioritize Clarity and Simplicity: Use language that is easy for farmers to understand. Avoid overly technical jargon unless clearly explained. The goal is to inform, not to confuse.
• •Emphasize Genuineness and Transparency: Consistently mention the authenticity of products, brands, and the importance of expiry dates in product descriptions, social media posts, and ads. This builds trust.
• •Maintain a Supportive and Empowering Voice: Frame your messaging around helping farmers solve problems and achieve better results. Use phrases like "We support you," "Achieve your best harvest," "Your partner in farming."
• •Be Educational and Informative in All Content: Whether it's a product description, a blog post, or a social media update, aim to provide value. Share tips, explain benefits clearly, and offer solutions rather than just selling products.
• •Ensure Consistency Across All Channels: The informative, supportive, and trustworthy tone should be evident on the website, social media, email marketing, customer service interactions, and any video or written content. Train all team members interacting with customers to use this tone.

Social Perception

Positive Customer Feedback, Reliable Source for Agri-Inputs, Helpful and Knowledgeable, Focused on Farmer Needs, Growing Online Presence

Copy Examples

• •Headline: Tired of Doubtful Agri-Inputs? Get Genuine Quality, Every Time. Body: At Agritell, we empower your farm's success with 100% authentic products from leading brands. Clear expiry dates, expert advice, and fair prices – because your hard work deserves the best. Shop with confidence.
• •Headline: Boost Your Harvest, Sustainably. Expert Solutions for the Modern Farmer. Body: Discover Agritell’s range of organic and effective plant nutrition and protection solutions. We provide the knowledge and the products you need to grow healthier crops and protect our planet. Let's cultivate a greener future, together.
• •Headline: Small Farm, Big Potential? Agritell is Your Partner in Growth. Body: We believe in the power of every farmer. That's why Agritell offers quality agri-inputs at reasonable prices, backed by genuine support and consultancy. Unlock your farm's true yield with a partner who understands your needs.
• •Headline: Don't Let Pests and Diseases Dictate Your Yield. Take Control with Agritell. Body: Access effective and reliable plant protection solutions online. From fungicides to insecticides, all our products are genuine and clearly dated. Get timely advice from our experts and safeguard your crops.
• •Headline: Knowledge is Your Best Farming Tool. Agritell Helps You Sharpen It. Body: Beyond products, we offer insights. Explore our resources, get expert consultancy, and join a community dedicated to smarter farming. Empower your decisions and cultivate success with Agritell.