Tono de Marca

Professional, Educational, and Results-Oriented

Valores de Marca

• •Innovation
• •Quality
• •Sustainability
• •Commitment to the Farmer
• •Passion and Teamwork

Mejores Prácticas

• •Always Lead with the Farmer's Benefit: Frame every product feature in terms of a direct, tangible benefit for the farmer (e.g., "higher yield," "stronger resistance," "increased profitability").
• •Use a Data-Driven and Scientific Tone: Back up claims with technical specifications, data points, or scientific reasoning whenever possible. This reinforces the brand's values of quality and innovation.
• •Maintain a Consistent Lexicon: Use key terms like "innovation," "technology," "sustainability," "efficiency," and "performance" regularly across all communications to solidify the brand's identity.
• •Balance Professionalism with Accessibility: While the tone is professional, the content should be clear and understandable for the target audience. Avoid overly dense jargon without explanation. Use educational content (like guides and webinars) to break down complex topics.
• •Show, Don't Just Tell: Complement text with high-quality visuals. Use images and videos of healthy, thriving crops, modern farms, and farmers who have achieved success. This visually reinforces the results-oriented promise of the copy.

Percepción Social

Within its niche (agricultural professionals, farmers, distributors), AgriGenetic is perceived as a credible, authoritative, serious, and technology-driven company dedicated to improving agricultural outcomes. For the general public, the brand has a low profile due to its specialized B2B nature.

Ejemplos de Copy

• •The Future of Your Harvest is Here. Our next-generation biostimulant is engineered with advanced micro-nutrient technology to optimize root development and maximize nutrient absorption. Don't just grow, innovate. Achieve superior crop performance and quality with AgriGenetic.
• •"My yield increased by 20%. The proof is in the harvest." Manuel Vargas, a potato farmer from Andahuaylas, trusted our FOSFI-K line to strengthen his crops. The result? Healthier plants and a more profitable season. At AgriGenetic, your success is our commitment.
• •Is your crop showing signs of calcium deficiency? Yellowing leaves and slow growth can indicate a lack of essential nutrients. Our CALCIBORO solution provides a balanced and readily available formulation to correct deficiencies and strengthen cell walls. Learn more in our technical guide (link in bio).
• •Sowing Innovation, Cultivating a Sustainable Future. At AgriGenetic, our passion goes beyond creating effective products. We are committed to a vision of modern, efficient, and environmentally responsible agriculture. We work hand-in-hand with farmers to build a more productive and sustainable tomorrow.
• •Optimize Your Agricultural Investment. Ready to take your production to the next level? Our team of technical experts is available to provide a personalized consultation for your specific crop needs. Contact us today and discover the AgriGenetic advantage.