Brand Tone

Helpful and Customer-Centric, Accessible and Budget-Friendly, Innovative and Trendy, Trustworthy and Secure, Enthusiastic and Engaging.

Brand Values

• •Customer Care and Respect
• •Continuous Improvement
• •Quality Products
• •Best Service
• •Efficiency and Safety in Delivery
• •Trust
• •Innovation and Trendiness

Best Practices

• •Develop a Brand Voice Guide: Document Agorasto's core values, target audience, and desired tone (helpful, budget-friendly, trendy, trustworthy). Include examples of "do's and don'ts" for word choice and style. This ensures anyone writing copy is aligned.
• •Prioritize Clarity and Simplicity: Given the "budget-friendly" and "helpful" aspects, copy should be easy to understand, avoiding overly technical jargon. Focus on benefits for the customer.
• •Emphasize Value and Solutions: Consistently highlight how the products offer good value for money and solve a customer's need or bring them joy. This reinforces the "budget-friendly" and "customer-centric" values.
• •Stay Current and Enthusiastic (but Authentic): Reflect the "trendy and innovative" value by using up-to-date language and showing genuine enthusiasm for the products. However, ensure this aligns with the products offered and doesn't feel forced.
• •Be Consistent Across All Channels: Whether it's the website, product descriptions, email newsletters, or social media, the tone should feel recognizably "Agorasto." This builds trust and a stronger brand identity. Regularly review content across platforms to ensure consistency.

Social Perception

A reliable, customer-focused, and budget-friendly source for trendy gadgets and gifts in Cyprus.

Copy Examples

• •Homepage Banner: "Discover Cyprus's Hottest Gadgets & Gifts! ✨ Quality finds, friendly prices, and FREE delivery. Explore Agorasto today!"
• •Product Description (for a new gadget): "Meet your new favorite gadget! 🎉 Innovative, fun, and surprisingly affordable. We've searched high and low to bring you the latest trends that make life easier (and more exciting!). Secure yours now – you deserve it!"
• •Social Media Post (Instagram): " brightening up your week with our latest arrivals! From smart home helpers to unique gifts, find something special without breaking the bank. What awesome find are you hoping for this week? Let us know below! 👇 #Agorasto #CyprusShopping #GadgetLove #AffordableTech #NewArrivals"
• •About Us Snippet (for social media or email footer): "Your friendly Cyprus-based online shop for all things cool, quirky, and affordable! At Agorasto, we're passionate about finding you the best gadgets and gifts, backed by great service and a smile. 😊"
• •Promotional Email Subject Line: "🎁 Special Treat Inside: Trendy Tech & Gifts You'll LOVE (at prices you'll love even more!)"