Brand Tone

friendly, inclusive, witty/humorous, and community-oriented

Brand Values

• •Inclusivity & Diversity
• •Support for Independent Makers & Local Economy
• •Community
• •Curated Quality
• •Joy & Self-Expression
• •Sustainability

Best Practices

• •Embrace Authenticity: Let the genuine passion for supporting makers and inclusivity shine through. Use real language that reflects how Cara and Carrie (the owners) would speak.
• •Prioritize Inclusivity in Language: Consistently use welcoming and affirming language. Highlight products and makers from diverse backgrounds. Continue to visibly support the LGBTQ+ community.
• •Inject Humor and Wit (Appropriately): Continue using lighthearted and humorous content, especially on platforms like TikTok, but ensure it aligns with the overall friendly and respectful brand values.
• •Foster Community Engagement: Ask questions, respond to comments genuinely, and share user-generated content (with permission) to reinforce the "gathering place" feel.
• •Be Visually Consistent: Ensure that the visuals used across all platforms (bright, colorful, showcasing unique products and makers) match the joyful and curated brand identity.

Social Perception

Agora Makers Market is generally perceived as a unique, welcoming, and socially conscious local business. It's seen as a champion for small artists and a provider of quirky, fun, and meaningful products. The emphasis on inclusivity, particularly for the LGBTQ+ community, is a significant part of its public image. It is viewed as a valuable part of the Stevens Point downtown area, contributing to the local flavor and economy.

Copy Examples

• •Find your happy! ✨ Our shelves are bursting with unique treasures from indie makers, guaranteed to make you smile. #AgoraMakersMarket #ShopSmall #SupportArtists
• •Proudly queer & woman-owned, Agora is your space to find gifts as unique as you are. Come say hi! 👋 #LGBTQOwned #InclusiveShopping #StevensPoint
• •Adulting is hard. Retail therapy (with really cool stuff from independent creators) helps. Just sayin'. 😉 #AgoraGifts #TreatYourself #MakerMade
• •More than a shop, we're a community. ❤️ Supporting local artists and celebrating diversity, one awesome find at a time. #CommunityLove #ShopLocalWI #AgoraVibes
• •Spotted: Your new favorite thing. (You just don't know it yet!) 👀 Swing by Agora Makers Market – where unique lives. #UniqueGifts #HandmadeWithLove #DiscoverAgora