Brand Tone

friendly, passionate, and educational

Brand Values

• •Authenticity
• •Passion
• •Community
• •Curation
• •Sustainability

Best Practices

• •Always highlight the story behind the wine—the producer, the region, the method. This reinforces the values of authenticity and passion.
• •Avoid overly technical wine jargon. Instead, use descriptive and evocative language that focuses on the experience and taste. This maintains a friendly and approachable tone.
• •Use inclusive language ("join us," "we," "our") and promote events to foster a sense of belonging among your customers.
• •Let your love for natural wine shine through in your writing. Use enthusiastic and genuine language to connect with your audience on an emotional level.
• •Ensure that the tone and values are reflected in all communications, from the website and social media to email marketing and in-store signage, to build a strong and recognizable brand identity.

Social Perception

The brand is likely perceived as a niche, high-quality provider for wine enthusiasts interested in natural and organic options. Their specialization in Central and Eastern European wines gives them a unique position, establishing them as a trendy and knowledgeable source. The overall positive perception of natural wine, associated with health, environment, and authenticity, extends to the brand.

Copy Examples

• •Ever tasted a wine that tells a story? This week, we're featuring a vibrant red from a small, family-run vineyard in the Czech Republic. Made with nothing but grapes and passion. Come grab a bottle and taste the love. #agoodyear #naturalwine #drinknatural
• •Discover the untamed flavors of Central & Eastern Europe. At 'a good year', we bring you handpicked, low-intervention wines from passionate, small-scale producers. Explore our collection.
• •Join us for a cozy evening of wine tasting at our Haarlem shop! We'll be exploring a selection of our favorite new arrivals. Great wine, good company, and plenty of stories to share. Limited spots available, book yours now! #haarlem #winetasting #naturalwine
• •This isn't just a bottle of wine; it's a piece of its origin. Crafted by a family of winemakers who believe in letting nature do the work, this bottle is a true expression of the grape and the land. Expect a wild ride of flavors that's as honest as it is delicious.
• •Tired of the same old wine? We are too. That's why we search for the most exciting, authentic, and downright delicious natural wines. This month, we're obsessed with a funky orange wine that will change everything you thought you knew about white grapes. Ready for an adventure?