Brand Tone

Warm and Inviting, Inspirational and Aspirational, Celebratory and Joyful, Personal and Heartfelt, Elegant and Aesthetic-Focused

Brand Values

• •Celebrating Life
• •Creating Connections and Memories
• •Beauty and Thoughtful Design
• •Joy and Happiness
• •Versatility and Personalization
• •Gratitude
• •Supporting Small Business
• •Use of Natural Materials

Best Practices

• •Center Around "Celebration" and "Joy": Consistently weave in words and phrases that evoke celebration, joy, light, happiness, memorable moments, and togetherness. Frame the products as enablers of these positive experiences.
• •Maintain a Warm, Inviting, and Slightly Elegant Voice: Write in a tone that is friendly, approachable, and inclusive, yet maintains a sense of sophistication and style that matches the product aesthetic.
• •Inspire with Possibility: Focus on the beautiful outcomes and emotions customers can achieve. Use descriptive language that paints a picture of cherished gatherings and beautifully adorned spaces.
• •Highlight Versatility and Personal Touch: Emphasize how the products can be adapted for numerous occasions and encourage customers to express their individual style and creativity.
• •Foster a Sense of Shared Experience: Encourage user engagement by asking questions about their own celebrations and traditions. When featuring user-generated content, ensure the accompanying copy aligns with the brand's warm and celebratory tone.

Social Perception

Positive and Appreciative, Aspirational yet Accessible, Source of Creative Inspiration, Associated with Thoughtful Gifting, Community-Oriented (emerging)

Copy Examples

• •Let your celebrations bloom. 🌸 Our Aglow centerpiece, paired with delicate floral vials, brings a touch of natural elegance to any table. Perfect for spring gatherings, Mother's Day brunch, or simply brightening your everyday. How do you bring nature into your celebrations? #AglowCo #LifeWorthCelebrating #FloralDesign #TableScape
• •Dear [Customer Name], Get ready to elevate your gatherings! We're thrilled to introduce our new collection of hand-twisted candles, designed to add an extra touch of magic to your Aglow moments. Discover the perfect hues to match your style and make your next celebration unforgettable. Explore the new arrivals and let the light shine in!
• •Crafting Memories, One Celebration at a Time. Aglow provides the centerpiece for your life's most cherished moments. Elegant, versatile, and designed to bring joy. Discover Your Aglow.
• •Holiday magic starts here. ✨ Create a warm and inviting atmosphere with an Aglow centerpiece as the heart of your festive table. Add seasonal greens, glowing candles, and your own personal touch for a celebration that’s uniquely yours. Save for your holiday planning! #AglowHolidays #FestiveDecor #HolidayEntertaining #ChristmasTable
• •Why wait for a special occasion? Make any day Aglow. ✨ Our timeless centerpieces are perfect for elevating your family dinners, weekend brunches, or quiet evenings at home. Because every moment is worth celebrating. Find inspiration and shop the collection today!