Brand Tone

Artistic, Playful, and Chic

Brand Values

• •Creativity and Artistry
• •Craftsmanship
• •Sustainability
• •Color and Joy

Best Practices

• •Always frame the products as more than just accessories. Use words like "handcrafted," "artisan," "designed," "studio," and "creative" to reinforce the brand's core identity.
• •Use vivid, evocative descriptions for the colors in your jewelry. Connect color to emotions like joy, confidence, and playfulness.
• •Keep sentences clear and elegant, but don't be afraid to use playful emojis (like ✨, 🎨, 😊) on social platforms. The voice should feel like a stylish, artistic friend giving a recommendation.
• •Weave the value of sustainability into the narrative. Mention it in the "About Us" section, and consider occasional posts detailing the materials or processes that support this value, reinforcing it without overwhelming the primary message of art and color.
• •Use storytelling to build a brand universe. Name your collections creatively ("Bubble," "Grape"). Describe the inspiration behind a piece. This elevates the brand from a simple store to a destination for creativity and style.

Social Perception

Within its immediate sphere of influence (website and Instagram), the brand is perceived as unique, beautiful, and desirable, with positive engagement focusing on aesthetic appeal. However, due to low name recognition and a common brand name, the broader public perception is limited, lacking established reputation beyond its self-managed platforms.

Copy Examples

• •Don’t just wear jewelry. Wear joy. Our new Bubble Necklace is handcrafted to turn heads and lift spirits. Tap to add a splash of color to your day. 🎨✨ #AglaglaJewelry #WearableArt #ColorYourWorld
• •Art You Can Wear. Discover handcrafted jewelry from Geneva, where vibrant color and sustainable design click.
• •A little drop of big personality. Hand-formed with a passion for color, our Mini Drop Earrings are the perfect, playful accent for any look. Lightweight, unique, and consciously crafted in our Geneva studio. Because true style is in the details.
• •Tired of beige? Your pop of color is here.
• •Aglagla: Handcrafted jewelry for the artful soul. Born in Geneva from a love of color, craft, and creativity. ✨