Brand Tone

Elegant & Modern, Approachable & Friendly, Aspirational yet Attainable, Informative & Helpful, Confident & Youthful

Brand Values

• •Beauty & Elegance
• •Quality & Durability
• •Ethical & Sustainable Practices
• •Customer Satisfaction & Trust
• •Individuality & Self-Expression
• •Innovation

Best Practices

• •Embrace "Elegant Simplicity": Use clear, refined language that evokes sophistication without being overly verbose or exclusive. Focus on the beauty and quality of the pieces.
• •Weave in the "Why": Connect back to the brand's inspiration (Aglaea, Greek goddess of beauty) and values (ethical, sustainable, lasting) subtly within product descriptions and storytelling. This adds depth beyond just the product.
• •Be Approachable and Authentic: Especially on social media, use a friendly, slightly informal yet professional tone. Ask questions, use emojis where appropriate (like TikTok/Instagram), and share user-generated content to build community.
• •Highlight Quality and Craftsmanship: Consistently mention the quality materials, hand-designed elements (where applicable), and the durability of the jewellery (e.g., "made to last," "everyday wear").
• •Focus on the "Feeling": Describe how the jewellery makes the wearer feel – confident, elegant, unique, cherished. Connect pieces to moments, stories, and self-expression rather than just aesthetics.

Social Perception

Positive for Product Quality, Trendy and Desirable, Growing and Reputable (with minor cautions), Associated with Personal Milestones, Value for Money

Copy Examples

• •Meet your new everyday obsession. ✨ Our latest collection blends timeless elegance with modern design, crafted from sustainable 14k gold-filled and recycled silver. Because luxury should feel good, inside and out. Discover the pieces you'll cherish for years to come. #AglaeaJewellery #NewCollection #SustainableStyle #EverydayLuxury
• •Seal your story. 💫 Get linked with your bestie, partner, or just treat yourself to a forever piece! Our permanent jewellery is custom-fitted and soldered seamlessly for effortless, 24/7 sparkle. Book your Melbourne spot via the link in bio! #PermanentJewelry #MelbourneJewellery #AglaeaStudio #GetLinked #FineJewellery
• •At Aglaea, beauty is more than skin deep. We're committed to crafting exquisite jewellery that not only adorns but also respects our planet. From recycled 14k solid gold to ethically sourced gemstones, each piece tells a story of conscious craftsmanship. Wear your values, beautifully.
• •Timeless Sparkle, Special Price. ✨ Treat Yourself to Aglaea.
• •Unlock Your Shine: Styling Aglaea. From delicate layers for your workday to a statement piece for your evening out, discover how to style your Aglaea jewellery to reflect your unique story. Our tip? Don't be afraid to mix your metals for a chic, modern look! Explore our journal for more inspiration. #JewelleryStyling #AglaeaTips #StyleInspo #GoldJewellery #SilverStack