Brand Tone

Value-Driven / Promotional, Accessible Luxury, Direct and Urgent, Informative

Brand Values

• •Quality Craftsmanship
• •Value/Affordability
• •Style
• •Sustainability
• •Customer Satisfaction (Implied)

Best Practices

• •Emphasize Value, Maintain Prestige: Always balance the message of savings with the inherent quality and style of the AG Jeans brand. Avoid language that cheapens the core brand image.
• •Be Clear and Direct About Offers: Use straightforward language for promotions (e.g., "Extra 20% Off," "Free Shipping Over $100"). Ensure terms and conditions for sales (especially final sale items) are easily accessible.
• •Highlight Exclusivity and Scarcity (Authentically): Use phrases like "Outlet Exclusives," "Limited Stock," or "While Supplies Last" to encourage timely purchases, reflecting the nature of outlet shopping.
• •Incorporate Brand Values: Subtly weave in messages about quality craftsmanship and sustainability, even in promotional copy, to reinforce what makes AG Jeans desirable beyond just the price.
• •Consistent Visual and Verbal Language: Ensure that the visual elements (photography, website design) and the written copy are aligned. If the tone is "accessible luxury," visuals should still be high-quality and aspirational, even if prices are lower. Maintain consistent terminology for fits, fabrics, and collections.

Social Perception

Perceived by savvy shoppers as a legitimate way to access AG Jeans products at a lower price point. Seen as offering good value for those who appreciate well-made clothing and timeless designs without paying full retail. Overall, for those aware of its legitimacy, it's likely viewed positively as a source for discounted premium denim.

Copy Examples

• •Headline: Premium Denim, Outlet Prices. Your AG Jeans Style Starts Here. Body: Don't just dream about iconic AG Jeans. Own them. Explore our outlet for exclusive deals on the fits and washes you love. Quality craftsmanship, unbeatable value. Shop now and save! Call to Action: Discover Outlet Exclusives
• •Headline: Limited Time: Extra 20% Off All AG Jeans Outlet Sale Styles! Body: The style you crave, the savings you deserve. For a short time, take an additional 20% off already reduced prices on our premium denim and apparel. Build your signature wardrobe for less. Call to Action: Shop the Sale on Sale
• •Headline: Sustainable Style. Attainable Price. That's AG Jeans Outlet. Body: Experience the quality and eco-conscious craftsmanship of AG Jeans, now more accessible than ever. Our outlet offers authentic styles with the same commitment to a better planet. Call to Action: Explore Sustainable Savings
• •Headline: Your Favorite AG Jeans Fits – Now Starting at $XX! Body: From the perfect skinny to relaxed straight legs, find your signature AG Jeans silhouette at prices that will make you smile. Our outlet is stocked with must-have styles for men and women. Call to Action: Find Your Fit, Love Your Price
• •Headline: Don't Miss Out! Fresh Markdowns Added to AG Jeans Outlet. Body: New arrivals mean new deals. We've just added more premium denim, tops, and more to our outlet selection. These styles won't last long – shop today for the best selection. Call to Action: Shop New Markdowns