Brand Tone

Professional, Expert, Aspirational, Quality-Focused, Supportive, Educational, Modern, Innovative

Brand Values

• •Quality
• •Innovation
• •Professionalism
• •Education & Empowerment
• •Precision & Artistry

Best Practices

• •Maintain Professional Language: Avoid overly casual slang or jargon that might not resonate with a professional audience. Focus on clear, precise, and informative language.
• •Emphasize Quality and Results: Consistently highlight the superior quality of the products and the excellent results artists can achieve. Use testimonials and case studies where possible.
• •Educate and Inform: Position the brand as an authority. Share tips, insights, and information about new techniques or product benefits. This builds trust and reinforces expertise.
• •Use Aspirational Visuals and Language: The copy should complement the high-quality imagery. Words like "master," "perfect," "elevate," "precision," and "artistry" can reinforce the aspirational aspect.
• •Be Consistent Across Platforms: Ensure the tone of voice is uniform across the website, social media channels, email marketing, and any training materials. This builds a cohesive and recognizable brand identity.

Social Perception

Positive among Professionals, Seen as a Reliable Supplier, Trusted for Training, Limited Mainstream Awareness

Copy Examples

• •Headline (Product Focus - Needles): "Unleash Your Artistry. Experience the unparalleled precision of PMU Trend 'Aghi' – where every stroke defines perfection."
• •Social Media Post (Educational/Community): "Mastering the art of the perfect line starts with the right knowledge and the finest tools. Join our upcoming advanced lip blushing workshop and elevate your technique with PMU Trend. #PMUTrend #PMUEducation #LipArtistry #ProfessionalDevelopment"
• •Website Banner (Brand Promise): "PMU Trend: Innovating for Your Excellence. Discover the tools and training trusted by leading permanent make-up artists worldwide."
• •Product Description Snippet (Pigments): "Rich, stable, and true to tone. Our new pigment line offers predictable results and lasting beauty, ensuring your clients leave with confidence. Crafted for professionals who demand the best. #PMUTrendPigments #QualityInk"
• •Email Subject Line (Promotion): "Exclusive: First Look at PMU Trend’s Next-Gen Needles + Pro Tips!"