Brand Tone

Enthusiastic, Passionate, Knowledgeable, Community-Oriented, Welcoming, Collector-Focused, Approachable and Friendly

Brand Values

• •Passion for Pop Culture
• •Collector Advocacy
• •Customer Service
• •Inclusivity & Community
• •Quality and Diversity in Selection
• •Authenticity

Best Practices

• •Speak the Language of Collectors, But Welcome Everyone: Use industry terms like "keys," "graded," "variants," and "NCBD" authentically, but always ensure the overall message is welcoming to newcomers. Provide context where needed, or ensure the passion shines through more than just jargon.
• •Emphasize Community and Passion: Regularly use community-centric language (e.g., "#AOCArmy," "comic family," "fellow collectors"). Share your own enthusiasm for the products and the hobby. Storytelling about the joy of collecting can be powerful.
• •Be Genuinely Enthusiastic and Positive: Let the excitement for new releases, rare finds, and pop culture events shine through in your wording. Use exclamation points and positive adjectives appropriately and sincerely.
• •Maintain a Helpful and Knowledgeable Stance: Position the brand as a go-to resource. Offer insights, share collecting tips, and highlight the expertise behind the store. Reinforce the "collectors first" value by showing you understand their needs and interests.
• •Visuals and Text Must Align: Ensure the tone of the copy matches the style of the visuals used. If showcasing a rare, high-value comic, the copy can be both excited and reverent. For new releases, it can be more about current buzz and accessibility. Consistency across all platforms, from website to social media posts, is key.

Social Perception

Positive, Respected by Collectors, Welcoming and Inclusive, Knowledgeable Staff, Primarily a Comic Book Store

Copy Examples

• •Headline: Unearth Your Next Grail! grail! Body: The #AOCArmy knows! From pristine graded keys to the latest adventures, Age of Comics is Your Pop Culture Sanctuary. What treasure will you discover today? #AgeOfComics #ComicCollectors #NewReleaseWednesday
• •Headline: More Than a Store, It's a Community. Body: At Age of Comics, we're collectors first. We get the thrill of the hunt and the joy of that perfect find. Visit us in Albuquerque or online – let's talk comics! #ComicFamily #PopCulture #CollectorsHelpingCollectors
• •Headline: New Comic Book Day is HERE! 🔥 Body: Your weekly escape awaits! Fresh titles, stunning variants, and all your favorite heroes and villains are hitting the shelves. Swing by Age of Comics or tap the link in bio – don't miss out! #NCBD #NewComics #MustRead
• •Headline: For the Serious Collector. The Curious Newcomer. And Everyone In Between. Body: Age of Comics offers a universe of collectibles, from investment-grade CGC books to the comics that spark a new passion. Our experts are here to guide you. Explore your passion at ageofcomics.shop. #CGCcomics #ComicInvesting #ComicShop #PopCultureSanctuary
• •Headline: Just In: Stunning Statues & Figures! Body: Bring your heroes home! Check out our latest arrivals of breathtaking statues and detailed action figures. Perfect for display, perfect for the ultimate fan. Shop now at Age of Comics – Your Pop Culture Sanctuary! #StatueCollectors #ActionFigures #ComicCollectibles #GeekGifts