Brand Tone

Sentimental, Heartfelt, and Accessible

Brand Values

• •Emotional Connection
• •Personalization and Self-Expression
• •Customer-Centricity
• •Creativity and Quality

Best Practices

• •Always start with the feeling, not the product. Use words that evoke sentiment, memory, and connection ("cherish," "celebrate," "unforgettable," "heartfelt").
• •Frame the copy around the experience of both creating the gift and receiving it. Highlight the joy of the giver in creating something unique and the emotional impact on the person who receives it.
• •Incorporate the concept of storytelling in your copy. Phrases like "Tell their story," "Every gift has a story," or "What's your story?" will reinforce the brand's core value.
• •Avoid complex or overly formal language. The tone should be like a friend helping you create something special. It should feel easy, fun, and meaningful.
• •Ensure that all brand imagery (product photos, social media posts) reflects the warm, sentimental, and personal nature of the copy. Use images of people genuinely enjoying the gift-giving moment to enhance the emotional message.

Social Perception

The brand controls its perception, aiming to be seen as reliable and beloved, trusted by a large customer base (100,000+ customers). While largely brand-controlled due to limited independent third-party reviews, the goal is to convey trustworthiness and customer satisfaction.

Copy Examples

• •Don't just give a gift. Tell a story. Create a one-of-a-kind piece that they'll cherish forever.
• •Wrapped in more than just warmth—wrapped in memories. ❤️ Design a hoodie that holds your family close. Tap the link in our bio to create yours and 'Wear Your Soul, Share Your Love'.
• •Your best friend deserves their own masterpiece. Celebrate that unconditional love and turn your favorite photo into a timeless piece of art. Because the best stories are told with four paws.
• •Struggling to find the perfect gift? Make it personal. At SoulLuv & Co., we help you turn your love and memories into custom gifts they'll never forget. From custom photo shirts to unique canvases, give a gift that truly speaks from the heart.
• •A Gift They'll Keep Close to Their Heart...