Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Ethical & Transparent, Friendly & Approachable, Community-Oriented, Quality-Driven

Brand Values

• •Quality: Sourcing and roasting only high-grade specialty coffee beans.
• •Sustainability & Ethics: Commitment to fair and direct trade, supporting coffee farming communities, and promoting environmentally friendly practices.
• •Transparency: Openness about their coffee's origins, processing, and their business practices.
• •Passion: A deep love for coffee and the craft of roasting.
• •Community & Connection: Creating spaces for people to connect and fostering relationships with farmers and customers.
• •Education: Willingness to share knowledge about coffee through workshops and content.
• •Personal Touch: Valuing personal relationships with farmers and providing a personalized experience for customers.

Best Practices

• •Embody Passion and Enthusiasm: Let your genuine love for coffee shine through. Use vivid language to describe flavors, aromas, and the coffee experience. Avoid overly technical jargon unless explaining something specific where detail is valued.
• •Educate and Inform, Don't Just Sell: Share your knowledge about coffee origins, brewing methods, and sustainability efforts. Position AGÁTA as a trusted resource for coffee lovers.
• •Highlight Ethical Practices and Transparency: Consistently weave in messages about direct trade, farmer relationships, and social impact. This reinforces core values and builds trust.
• •Maintain a Friendly and Approachable Voice: Even when discussing complex coffee topics, keep the language accessible and inviting. Address your audience warmly, as you would a friend visiting your café.
• •Foster Community and Connection: Use inclusive language ("our coffee family," "join us"). Encourage interaction, share user-generated content (with permission), and highlight local events or partnerships.

Social Perception

High-Quality Coffee Purveyor, Ethical and Trustworthy, Welcoming and Friendly, Knowledgeable Resource, Community Hub, Authentic

Copy Examples

• •Headline: Beyond the Bean: Discover the Story in Every Sip. Body: At AGÁTA, every coffee tells a tale – of dedicated farmers, sustainable practices, and our unwavering passion for exceptional flavor. We travel the world to bring you beans that are not just high-quality, but also ethically sourced, ensuring fairness from crop to cup. Taste the difference passion makes. #AgataCoffee #EthicalSourcing #SpecialtyCoffeeStory
• •Headline: Your Morning Ritual, Elevated. Body: Transform your daily coffee into an extraordinary experience. Our expertly roasted beans unlock a world of nuanced flavors and aromas. Whether you're a seasoned connoisseur or new to specialty coffee, we're here to guide you. Visit our café or explore our online shop – your perfect cup awaits. #AgataRoesterei #MannheimCoffee #QualityInEveryCup
• •Headline: More Than Just Coffee. It's Connection. Body: We believe coffee is a catalyst for community. From the farmers we partner with globally to the conversations sparked in our Mannheim cafés, AGÁTA is about fostering real connections. Join us for a cup, share a moment, and become part of our coffee family. #CommunityCoffee #AgataCafe #SharedMoments
• •Headline: Know Your Brew: Transparency You Can Taste. Body: Ever wonder exactly where your coffee comes from? We're proud to share the journey of our beans, from their origin and the dedicated farmers who cultivate them, to our meticulous roasting process right here in Mannheim. It’s quality you can taste and transparency you can trust. Learn more about our Mantano Project and direct trade values on our website. #DirectTradeCoffee #TransparentSourcing #AgataValues
• •Headline: Unleash Your Inner Barista! Body: Curious about the art behind the perfect espresso or latte? Our hands-on barista workshops are designed to deepen your appreciation and skill. Learn from our passionate experts and take your home coffee game to the next level. Spaces are limited – book your spot today! #AgataWorkshops #CoffeeEducation #BaristaSkills