Brand Tone

Artisanal & Appreciative, Authentic & Transparent, Warm & Customer-Centric, Elegant & Aspirational

Brand Values

• •Craftsmanship & Tradition
• •Ethical Production
• •Sustainability
• •Uniqueness & Quality
• •Customer Satisfaction

Best Practices

• •Embrace Storytelling: Every product has a story of its origin, the artisan, or the tradition. Weave these narratives into product descriptions, social media posts, and blog content to reinforce authenticity and artisanal value.
• •Use Evocative & Sensory Language: Describe the textures, the richness of the (Azo-free) dyes, and the intricate details in a way that allows the customer to almost feel and see the product. Words like "meticulous," "vibrant," "intricate," "timeless" are good starting points.
• •Highlight Ethical & Sustainable Aspects Consistently: Remind customers of the "Ethically Made" and "Sustainable Fabrics" attributes in product details, brand stories, and even transactional emails to reinforce these core values.
• •Maintain Warmth in All Communications: From marketing copy to customer service responses and return policy explanations, ensure the tone remains approachable, respectful, and focused on customer satisfaction.
• •Educate About Handcrafted Nature: Proactively explain that minor imperfections are characteristic of handmade items and contribute to their uniqueness. This manages expectations and reinforces the value of artisanal goods.

Social Perception

Positive & Admiring, Appreciation for Authenticity, Trusted Brand

Copy Examples

• •Headline for a new quilt collection: "Drape Your Home in Heritage: Discover the Soulful Stories Woven into Our New Artisan Quilts."
• •Instagram caption for a product: "Each thread tells a tale, each block print a tradition. Our [Product Name] isn't just a homeware piece; it's a fragment of artistry, meticulously handcrafted to bring timeless elegance to your sanctuary. ✨ #AgastiHomewares #HandmadeLuxury #IndianTextiles"
• •About Us snippet: "At Agasti, we journey to the heart of Indian craftsmanship. We partner with master artisans who pour generations of skill into every piece, creating homewares that are not only beautiful but also ethically and sustainably made. Elevate your space with designs that resonate with soul and story."
• •Email subject line for a sale: "An Artisan's Touch, A Special Price: Unique Homewares Now on Sale."
• •Product description excerpt: "Experience the gentle embrace of pure, natural cotton, brought to life by the ancient art of hand block printing. Our [Product Name] features [specific design detail], a testament to the artisan's steady hand and creative spirit. Subtle variations in color and pattern are the hallmarks of its unique, handcrafted journey to you."