Tono de Marca

Elegant, Minimalist, and Confident

Valores de Marca

• •Quality Craftsmanship
• •Timeless Design
• •Modern Minimalism
• •Conscious Production
• •Heritage and Story

Mejores Prácticas

• •Lead with Elegance, Not Hype: Avoid exclamation points, aggressive sales language ("Hurry!", "Last Chance!"), and excessive emojis. Use confident, declarative sentences. The product's quality and design are the selling points.
• •Emphasize the 'Why' Behind the 'What': Always connect product features to brand values. Instead of just "Made in Greece," say "Meticulously crafted in Greece to ensure exceptional quality." Instead of "minimalist," say "Designed with a minimalist ethos for timeless appeal."
• •Tell the Story: Weave the brand's narrative into the copy where appropriate. Mentioning the Athens-based studio or the founders' vision adds a layer of authenticity that builds a stronger customer connection.
• •Use a Refined Vocabulary: Employ words that reflect sophistication and design intent. Terms like sculptural, architectural, refined, effortless, curated, considered, and embodiment will reinforce the brand's elegant tone.
• •Maintain Visual and Textual Harmony: Ensure the copy always complements the visual aesthetic. If the image is clean and minimal, the text beside it should be equally uncluttered and direct. This creates a seamless and immersive brand experience across all touchpoints.

Percepción Social

chic, aspirational, and authentic designer brand

Ejemplos de Copy

• •The Art of Simplicity. Timeless designs, crafted to endure.
• •Effortless geometry. The Tetra Clutch combines a sculptural form with refined functionality. Designed in our Athens studio and meticulously crafted in Greece. #AgapeStyle #MadeInGreece #MinimalistDesign
• •The embodiment of modern elegance. Our Cross Sandal is designed with clean, architectural lines for a confident stride. Made from supple vegan leather with a cushioned sole for all-day comfort, it ’s the timeless foundation for your summer wardrobe.
• •New Classics: Designs You'll Cherish for Seasons to Come
• •For the modern minimalist. Discover AGAPE, the Athens-based accessories brand creating timeless shoes and bags with uncompromising quality. Effortless style, delivered worldwide. Shop the collection.