Brand Tone

Elegant & Poetic, Sophisticated & Cultured, Warm & Kind, Passionate & Creative, Confident & Assuring

Brand Values

• •Timeless Beauty & Elegance
• •Craftsmanship & Quality
• •Storytelling & Meaning
• •Sustainability & Ethical Practices
• •Love, Kindness, & Friendship
• •Accessibility (Fair Pricing)

Best Practices

• •Create a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Elegant, Storyteller, Cultured, Kind, Confident) and map out corresponding "do's and don'ts" for language, sentence structure, and vocabulary. For example: *Do* use evocative and descriptive language. *Don't* use overly casual slang.
• •Embrace Storytelling: Every piece of copy, from product descriptions to social media posts, should weave in elements of Agapée's core narratives – Parisian origin, ancient inspirations, Mediterranean spirit, and the meaning of "agape." Focus on the "why" behind the design.
• •Maintain an Elegant & Sophisticated Vocabulary: Use refined language that reflects the quality and inspiration of the jewelry. Words like "atelier," "savoir-faire," "homage," "timeless," "radiance," and "legacy" align well.
• •Consistent Visual and Verbal Harmony: Ensure that the tone of the copy always matches the visual aesthetic. If the visuals are dreamy and Mediterranean-inspired, the copy should echo that feeling with poetic and warm language.
• •Train and Empower All Communicators: Anyone writing for the brand (social media managers, customer service, marketers) should be thoroughly briefed on the brand voice and values. Provide them with key messaging, approved terminology, and examples of on-brand copy. Regularly review content across all channels for consistency.

Social Perception

Positive: Many customers and reviewers perceive Agapée as a brand offering beautiful, unique, and high-quality jewelry with a distinct aesthetic inspired by antiquity and the Mediterranean. They are praised for good customer service and attractive packaging. The commitment to sustainability is also a positive point. Mixed (Concerns): Some customers, particularly on external review sites, have raised concerns about the long-term durability of the gold plating, especially with daily wear, and have reported issues with returns or customs fees for international orders. There are occasional comments about the perceived value for money, with some feeling the in-person product didn't match the online depiction. Trendy & Desirable: The brand is featured by influencers and fashion publications, indicating it's seen as a trendy choice for those seeking unique, story-rich jewelry.

Copy Examples

• •Agapée: Wear a Whisper of Ancient Shores. Each curve, each hammered texture, a story retold in gold. Discover jewelry born from Parisian artistry and Mediterranean dreams, designed to journey with you.
• •Timeless Grace, Crafted with Love. Inspired by the enduring beauty of antiquity, our pieces are more than adornment; they are heirlooms in the making. Experience the Agapée difference – where divine love meets meticulous craftsmanship.
• •Unearth Your Radiance. Like a treasured artifact, an Agapée jewel connects you to a legacy of elegance. Handcrafted sustainably in Paris, each piece invites you to carry a touch of history, beautifully reimagined.
• •From Parisian Dreams to Your Keepsake. Our atelier blends ancient inspiration with modern savoir-faire. Feel the warmth of the Mediterranean and the echo of timeless tales in every ethically sourced, lovingly crafted Agapée treasure.
• •More Than Jewelry. It's a Feeling. Agapée (ah-gah-pay): unconditional love. It’s the heart of our Parisian studio, the soul of our designs, and the beauty we wish to share with you. Adorn yourself with meaning.