Brand Tone

Personal & Approachable, Creative & Passionate, Modern & Delicate, Confident & Sophisticated (Effortless), Community-Oriented

Brand Values

• •Personal Connection
• •Quality & Handcraftsmanship
• •Simplicity & Timeless Style
• •Meaning & Storytelling
• •Empowerment & Confidence
• •Authenticity & Originality

Best Practices

• •Always Lead with "Delicate" and "Modern": Ensure copy consistently reflects this aesthetic – light, refined, contemporary, and suitable for layering and everyday wear.
• •Infuse the Founder's Story and Personal Touch: Regularly weave in elements of Dani Paquin's journey from musician to designer and her philosophy of creating jewelry that feels personal, like a song or a memory. This differentiates the brand.
• •Emphasize "Handcrafted in LA": Highlight the local, artisanal nature of the jewelry. This speaks to quality, care, and supports the "made for you" feeling.
• •Focus on "Storytelling" and "Meaning": Encourage customers to see the jewelry as more than an accessory – it's a way to mark moments, express individuality, or honor connections. Ask questions in copy that prompt reflection.
• •Maintain an Approachable, Enthusiastic, and Slightly Playful Voice (especially on platforms like TikTok/Instagram): While sophisticated, the brand isn't stuffy. Use warm, inviting language. Emojis can be used judiciously to add personality. Balance this with the "simple sophistication" for broader communications.

Social Perception

Positive & Appreciative, Seen as High-Quality & Unique, Good for Gifting & Personal Purchase, Strong Connection with the Founder/Brand Story, Interactive & Engaging

Copy Examples

• •More than just metal and stone, these are the stories we wear. Introducing the 'Muse' collection – each piece handcrafted in LA, inspired by the incredible women who shape our lives. Find your new everyday classic, a whisper of silver and gold to carry your moments. #AgapanthaJewelry #HandcraftedModern #StoriesWeWear
• •Your daily reminder of strength, of sparkle, of you. Our delicate stacking rings are designed to be layered, loved, and lived in. Handcrafted in sunny LA, because every day deserves a touch of personal shine. What story will your stack tell? ✨ #AgapanthaStacks #LAJewelry #ModernDelicate
• •Weld your moments. ✨ Our Forever Bracelets aren't just jewelry, they're a beautiful, lasting symbol of connection, intention, or a special milestone. Let's create your unique, clasp-free piece together at our Torrance showroom. Book your experience – it's a little bit of magic, made just for you. #ForeverJewelry #AgapanthaLA #PermanentJewelry #MadeForYou
• •From song lyrics to silver linings. Founder Dani Paquin pours her heart into every Agapantha design, aiming for that personal touch – like a song written just for you. Discover jewelry that feels as personal as a cherished memory. Handcrafted with passion in Los Angeles. #DaniPaquin #AgapanthaStory #JewelryWithSoul
• •Agapantha: Delicate layers, modern shine. Handcrafted in LA, each piece is a little story, a spark of confidence, a personal touch. Wear your moments. ✨ Shop online or visit our Torrance showroom for permanent jewelry & more. #Agapantha #LayeringJewelry #MadeInLA