Brand Tone

Aspirational and Elegant, with a strong Promotional undercurrent.

Brand Values

• •Cultural Heritage
• •Accessible Elegance
• •Craftsmanship
• •Feminine Celebration

Best Practices

• •Lead with Elegance: Always use aspirational and sophisticated language, including words like "exquisite", "timeless", "handcrafted", "radiant", and "graceful".
• •Anchor to Occasions: Frame products within the context of Indian festivals, weddings, and celebrations to make purchases feel relevant and emotionally resonant.
• •Detail the Craft: Mention specific materials and techniques (e.g., "oxidized polish", "Meenakari work", "fresh water pearls") to build a perception of quality and artistry.
• •Balance Aspiration with Affordability: Pair elegant descriptions with clear, compelling promotional offers to convey that a luxurious look is affordably achievable.
• •Speak to the Modern Traditionalist: Appeal to women who respect tradition but live a contemporary life, using phrases that blend these two worlds, such as "A masterpiece that effortlessly combines ethnic and Western elements."

Social Perception

Positive, built on the appeal of product aesthetics and affordability. Perceived as a modern, accessible option for consumers seeking design versatility and budget-friendly traditional and contemporary styles.

Copy Examples

• •Radiate timeless grace this wedding season. Our handcrafted Aishani Set, with its intricate Polki detailing, is designed not just to be worn, but to be remembered. Become the embodiment of elegance. #AganyaKreation #PolkiJewellery #WeddingSeason #HandcraftedElegance
• •Your Celebration, Your Sparkle. From Navratri nights to festive lights, discover handcrafted jewelry for every tradition. Enjoy up to 50% off our festival collection for a limited time. Shop now and shine on.
• •Introducing the Aashrita Bangles. Each real pearl is a whisper of the ocean's serenity, set in a design that speaks of classic sophistication. These aren't just bangles; they are a legacy of grace you can wear. Perfect for gifting or making any day an occasion. #RealPearl #TimelessBeauty
• •For the Woman Who Defines Elegance... Our New AD Collection Has Arrived.
• •Don't just attend the festival, become a part of its glow. Aganya Kreation offers exquisite, handcrafted Kundan and German Silver jewelry perfect for your next celebration. With prices that delight, you can afford to dazzle at every event. Tap to explore our collection!