Brand Tone

Passionate, Customer-Centric, and Authentic.

Brand Values

• •Craftsmanship & Quality
• •Family & Tradition
• •Personalization & Customer Satisfaction
• •Adaptability & Modernity
• •Romanian Identity

Best Practices

• •Always Emphasize "Your" and "You": Keep the focus on the customer, their needs, their dreams, and their home. Use direct address.
• •Share the "Why" Behind the "What": Don't just describe the furniture; explain the passion, the family story, and the dedication that goes into making it. This reinforces authenticity.
• •Use Warm, Inviting Language: Avoid overly technical jargon. Opt for words that evoke comfort, family, and personal expression. Terms like "pasiune" (passion), "vis" (dream), "bucurie" (joy), and "împreună" (together) fit well.
• •Highlight Customization and Personal Connection: Consistently remind customers that the products can be tailored to their specific desires and that the company values understanding their individual stories.
• •Maintain a Proudly Romanian Voice: Continue to communicate primarily in Romanian for the local market, subtly reinforcing the brand's roots and connection to the community. When translating for other purposes, ensure the core passion and customer-centric feel are preserved.

Social Perception

Based on their own communications and media features, Agache.ro appears to be perceived as a reputable and established Romanian furniture manufacturer known for its dedication to custom designs and family values.

Copy Examples

• •Headline: Your Home, Your Story, Our Craftsmanship. Body: For over 28 years, our family at Agache.ro has passionately brought dream furniture to life. Let's create a piece that's uniquely yours.
• •Headline: More Than Furniture, It's a Feeling. Body: We don't just build sofas; we craft the heart of your living space. Tell us your vision, and we'll tailor comfort and style just for you.
• •Headline: From Our Family to Yours: Furniture Made with Love, in Romania. Body: Agache isn't just a brand; it's our family's promise of quality and dedication, woven into every piece we create for your home.
• •Headline: Don't Just Imagine Your Perfect Sofa. Design It With Us! Body: Why settle when you can personalize? Choose from over 400 materials and let's design furniture that truly reflects your style. Your ideas, our expertise.
• •Headline: The Agache Difference? We Listen. Then We Create. Body: We believe the best furniture comes from understanding your needs. Share your story, and let our family craft a piece that’s built to be a part of yours for years to come.