Brand Tone

Passionate, artistic, resilient, inspirational, authentic, personal, heartfelt, informal, friendly, and sometimes humorous.

Brand Values

• •Creativity and Originality
• •Inspiration and Empowerment
• •Resilience and Passion
• •Personal Connection

Best Practices

• •Lead with Passion: Always frame your copy around the love for the craft. Use words like "passion," "art," "create," and "inspire" to connect with the audience on an emotional level.
• •Tell the Story: Weave Aga's personal journey and the mother-daughter dynamic into the brand narrative. This builds authenticity and a stronger connection than simply describing the products.
• •Embrace the "Boho Grunge" Identity: Use descriptive and evocative language that reflects this unique style Mdashwords like "bold," "nonconformist," "experimental," "vibrant," and "eclectic" should be staples in your vocabulary.
• •Speak Directly and Personally: Write as if you are having a one-on-one conversation. Use "I," "we," and "you" to create a personal and inviting tone, mirroring the excellent customer service the brand is known for.
• •Show, Don't Just Tell: In visual-heavy platforms like Instagram and TikTok, let the art do the talking. Use minimal, impactful text that highlights the transformation, the creative process, or the final "wow" factor, inviting engagement and questions.

Social Perception

The public perceives Aga Boho Creations as a high-quality, artistic, and trustworthy brand. Products are seen as "works of art" and "stunning," with strong appreciation for craftsmanship, vibrant colors, and the unique "boho-grunge" aesthetic. The personal involvement of the owner fosters a direct connection with customers, and the brand is viewed as a source of inspiration within creative and furniture-painting communities.

Copy Examples

• •This isn't just a dresser; it's a rebellion in color. Born from a vintage soul and revived with a splash of boho-grunge spirit, every brushstroke tells a story of resilience and creativity. Let this one-of-a-kind piece bring more than just storage into your home Mdashlet it bring a statement.
• •From a forgotten frame to a vibrant new life. This is more than just paint and wood; it's my passion, my therapy, and my art, shared with you. I love giving furniture a second chance to be bold. What should I transform next? #AgaBohoCreations #FurnitureArt #BohoGrunge
• •Aga Boho Creations started with a brush, a bit of courage, and a belief that art is for everyone. As a cancer survivor and mother, I pour my life's journey into every piece, creating bold, nonconformist furniture and decor that's as unique as you are. Together with my daughter, we're not just painting furniture; we're crafting heirlooms with heart.
• •Tired of the ordinary? Your home deserves to tell your story. Discover hand-painted furniture and decor from Aga Boho Creations that's as eclectic and bold as you are. Shop our collection of one-of-a-kind pieces and find the art that speaks to you. #UniqueFurniture #BohoDecor
• •They called it old-fashioned. I called it a blank canvas. Wait for the reveal... #DIY #FurnitureFlip #BohoVibes #AgaBohoCreations