Tono de Marca

friendly, trendy, and accessible

Valores de Marca

• •Accessibility
• •Style Variety
• •Customer Engagement

Mejores Prácticas

• •Maintain a Friendly and Approachable Voice: Use conversational language and engaging questions in social media captions and email marketing to foster a sense of community.
• •Highlight Affordability and Value: Consistently promote discounts, sales, and special offers to reinforce the brand's accessible price point.
• •Focus on Style and Versatility: Emphasize how the jewelry can be styled for different occasions and moods, showcasing its versatility and trendiness.
• •Utilize User-Generated Content: Encourage customers to share photos of themselves wearing the jewelry and feature them on social media to build authenticity and social proof.
• •Be Transparent About Product Care: Continue providing clear care instructions to manage customer expectations regarding the jewelry's material and longevity.

Percepción Social

The public perception of After Hours Jewellery appears to be that of a fast-fashion jewelry brand. Customers are likely attracted by the trendy designs and affordable prices. The inclusion of care instructions, such as removing rings when washing hands or sleeping, suggests that the jewelry is plated and requires specific handling to maintain its appearance. The brand is positioned in a competitive market of accessible luxury and fashion jewelry, targeting consumers who are style-conscious and price-sensitive.

Ejemplos de Copy

• •✨ Your new favorite accessory is here! ✨ The Bambi Ring is the perfect touch of sparkle for any outfit. Tap to shop and get ready to shine. #AfterHoursJewellery #BambiRing #JewelryLover
• •Tired of your everyday look? 😴 Spice things up with our latest collection! From statement necklaces to delicate rings, we have something for every style. Get 10% off your first order with code NEW10. Shop now! [Link]
• •For the moments that matter and the moods that change. Discover jewelry that tells your story. Explore our new arrivals.
• •Hey trendsetter! 👋 Don't miss out on our most popular pieces this week. Plus, enjoy exclusive access to our flash sale before anyone else. Your next favorite piece is just a click away.
• •Meet the Bambi Ring: a delicate and playful piece designed to add a touch of magic to your day. Featuring stunning silver plating and sparkling AAA cubic zirconia stones, it's the perfect accessory to elevate your look. Wear it solo for a subtle statement or stack it with your other favorites.