Brand Tone

Nostalgic, Artistic/Creative, Passionate, Edgy/Alternative, Authentic

Brand Values

• •Originality & Creativity: Creating unique, artist-driven designs.
• •Nostalgia & Pop Culture Appreciation: Celebrating and reinterpreting elements of past decades and iconic media.
• •Authenticity & Craftsmanship: Valuing traditional art forms and the tangible creation process.
• •Community/Subculture Connection: Connecting with like-minded individuals who share a passion for these specific aesthetics and interests.
• •Individuality: Offering products that allow customers to express unique personal styles.

Best Practices

• •Embrace Nostalgia: Consistently use language, references, and imagery that evoke the 80s and 90s, particularly relating to horror, sci-fi, and skate culture.
• •Highlight Artistry & Authenticity: Emphasize the "hand-drawn," "original," "artist-created" aspects of the products, contrasting with mass-produced or AI-generated content.
• •Use Edgy & Evocative Language: Incorporate words and phrases that resonate with alternative subcultures (e.g., "killer," "crypt," "madness," "nightmare").
• •Maintain a Passionate & Personal Voice: Let the creator's genuine enthusiasm shine through. Use "we" and "I" (referring to the artist) to foster a connection.
• •Speak to the "In-Crowd": Use niche references and humor that will be understood and appreciated by the target audience, making them feel part of an exclusive club.

Social Perception

Cool, unique, and high-quality by its niche audience. Customers appreciate the original artwork and the nostalgic themes. Fosters a personal connection with the audience. Seen as a small, artist-run business, which can build loyalty.

Copy Examples

• •Headline: Relive the Raddest Decade. Wear the Horror. Own the Art. Body: Our latest drop is a one-way ticket to 80s horror, printed on premium gear that’s as original as your VHS collection. Hand-drawn, heart-poured. This ain't your mall-rat merch. Call to Action: Shop the Nightmare.
• •Headline: From Sketchbook to Street. Real Art for Your Wardrobe. Body: Tired of algorithm-generated designs? So are we. After Hours Fun is all about authentic, artist-created apparel and collectibles that scream *you*. No AI, all attitude. Call to Action: Wear Your Weird.
• •Headline: Skate or Die? Nah, Skate and Slay. Body: Carve up the streets or just look killer doing it. Our new skate-inspired tees and decks are dripping with retro-future vibes and monster-movie madness. Limited run, maximum impact. Call to Action: Grab Your Gear Before It’s Gone.
• •Headline: Pop Culture Resurrected. Limited Edition. Unlimited Cool. Body: We dig through the crypts of cool to bring you designs inspired by the icons you grew up with. Each piece is a love letter to the movies, music, and mayhem that made us. Strictly limited, authentically After Hours. Call to Action: Collect the Classics.
• •Headline: After Dark Originals. Crafted for the Creative & the Creepy. Body: When the lights go out, the real fun begins. Our designs are born in those late-night sessions, fueled by coffee and classic creature features. Join the After Hours Fun crew. Call to Action: Explore the Collection.