Brand Tone

Professional, Creative, and Sophisticated

Brand Values

• •Strategic Creativity
• •Excellence in Execution
• •Client Partnership
• •Global Experience
• •Impact and Engagement

Best Practices

• •Lead with Strategy, Follow with Creativity: Always frame creative solutions within a strategic context. Instead of just saying "we make beautiful events," say "we design strategic event experiences that achieve key business objectives." This appeals directly to a corporate mindset.
• •Use a Sophisticated & Active Vocabulary: Employ strong, confident language. Use words like "architect," "execute," "pioneer," "curate," and "transform" instead of more common words like "make" or "do." This elevates the brand's perceived expertise.
• •Focus on Outcomes, Not Just Services: While it's important to list services like "production" and "management," the copy should focus on the results and feelings these services create: "seamless delegate experiences," "powerful brand narratives," "measurable audience engagement."
• •Maintain a Global Perspective: Even when discussing local events, use language that reflects an international standard of quality and experience. This reinforces the brand's capability to handle clients of any scale.
• •Let the Work Speak for Itself: Keep copy concise and impactful. The primary messaging should be supported by the high quality of the portfolio. Use short, powerful statements and let the impressive images and case studies of past events provide the detailed proof.

Social Perception

exclusive, high-end creative agency

Copy Examples

• •Strategic Creativity. Flawless Execution. We are Afterglow London—a creative event partner delivering immersive experiences for the world's leading brands. From concept to completion, we produce events that connect and inspire.
• •From a bold concept to a flawless reality. We were proud to provide full creative and show direction for the Sibos 2019 conference in London, the world's premier financial services event. Our team developed a theatrical opening that set a dynamic tone for 11,000 attendees. A testament to the power of strategic creativity in a corporate setting. #EventProfs #CreativeDirection #CorporateEvents #BrandExperience
• •The quiet before the show. Our team putting the finishing touches on a global brand launch. Every detail is meticulously planned to create an unforgettable experience. #AfterglowLondon #EventProduction #LiveEvents #BrandActivation #BehindTheScenes
• •Your next corporate event, reimagined.
• •Afterglow London: Creating experiences that resonate.