Brand Tone

Inspiring, Aspirational, Modern, Stylish, Supportive, Engaging, Calm, Cozy, Feminine, and Timeless.

Brand Values

• •Quality Design
• •Creativity & Craftsmanship
• •Community
• •Norwegian Heritage/Wool Promotion
• •Comfort & Versatility

Best Practices

• •Embrace "Hygge" and Calm: Consistently use language that evokes coziness, relaxation, and the quiet joy of knitting (e.g., "peaceful stitches," "evening unwind," "mindful making").
• •Highlight Modern Elegance: Focus on the stylish, contemporary nature of the designs. Use adjectives like "modern," "chic," "timeless," "elegant," and "sophisticated."
• •Be Descriptive and Inspiring: Paint a picture with words. Describe the feel of the yarn, the drape of the garment, and the satisfaction of the creative process to inspire knitters.
• •Foster Community Connection: Address the audience directly and warmly. Encourage sharing, ask questions, and feature community makes (with permission) to reinforce the supportive aspect of the brand.
• •Maintain Visual-Textual Harmony: Ensure the copy complements the clean, bright, and stylish aesthetic of the brand's photography. The language should feel as considered and well-crafted as the designs themselves.

Social Perception

Positive & Admired, Reliable Patterns, Inspirational, Associated with Quality Yarn, Engaged Community.

Copy Examples

• •Instagram Post (New Pattern Launch): Introducing the 'Fjord Cardigan' – your next cozy companion for tranquil evenings. Wrap yourself in modern elegance with this timeless knit. Pattern link in bio. #aftenstrikk #NewPattern #ModernKnitting #KnitYourStyle #CozyKnits
• •Facebook Ad (Targeting knitters interested in sweaters): Dreaming of a sweater that's both stylish and a joy to create? Discover aftenstrikk's collection of modern knitting patterns, designed for mindful moments and beautiful, wearable results. Find your next project at aftenstrikk.com. #aftenstrikkDesigns #HandmadeWardrobe #KnittingLove #EveningKnit
• •Website Homepage Banner: aftenstrikk: Modern knitting patterns for your calm moments and cherished creations.
• •Instagram Story (Showcasing a customer's finished object, with permission): Look at this stunning 'August Vest' knitted by @[customer_handle]! ✨ So beautifully done! We love seeing your aftenstrikk creations – tag us! #aftenstrikkCommunity #KnitInspiration #CustomerMake #AugustVest
• •Email Newsletter Snippet (Highlighting a specific yarn pairing): The 'Spire Blouse' truly shines with the soft embrace of Norwegian wool. Imagine the gentle drape and timeless appeal. Find the pattern and yarn suggestions on the blog this week. Happy knitting! #aftenstrikk #SpireBlouse #NorwegianWool #Knitspiration