Brand Tone

Personal & Friendly, Artistic & Passionate, Joyful & Stylish, Authentic & Handcrafted, Modern Bohemian & Colorful

Brand Values

• •Handmade Craftsmanship
• •Creativity & Artistry
• •Passion & Dedication
• •Joy & Self-Expression
• •Quality
• •Small Business & Personal Connection

Best Practices

• •Embrace Paola's Voice: Consistently use "I" when Paola is speaking, and maintain a friendly, slightly informal yet passionate tone. Incorporate personal anecdotes or inspirations where appropriate (e.g., "Inspired by a beautiful sunset over the Pacific...").
• •Highlight "Handmade" and "Artistry": Always emphasize the handcrafted nature of the products. Use words like "artisan," "crafted," "unique," "one-of-a-kind," "designed by," "created by hand."
• •Focus on Emotion and Benefit: Connect with customers by highlighting how the products make them feel ("bring joy," "add style," "feel beautiful," "create a cozy space") rather than just listing features.
• •Maintain Visual and Verbal Consistency: Ensure the language used in copy aligns with the modern bohemian, colorful, and artistic visuals. If your images are light and airy, the copy shouldn't be overly formal or heavy.
• •Engage and Build Community: Continue to ask questions, respond to comments personally (or as Paola), and use inclusive language ("lovely people," "friends"). Use calls to action that encourage interaction, not just purchases. This reinforces the personal and approachable nature of the brand.

Social Perception

The brand is perceived as a source of unique, handcrafted items made by a passionate individual. Customers appreciate the personal touch and the bohemian/artistic aesthetic. A primary challenge for social perception is differentiating from other "Pako Designs" and building wider brand recognition.

Copy Examples

• •Hola, lovely people! ✨ Just finished these sun-kissed polymer clay earrings, each one handcrafted with a sprinkle of joy and a whole lot of love here in my Orange County studio. Hoping they bring a little sunshine to your day! Which color is calling to you? Let me know below! 👇 #PakoDesigns #HandmadeWithLove #PolymerClayEarrings #BohoChic #CreativeHandsByPaola
• •Bring a touch of handmade warmth and bohemian charm to your space with our 'Serene Weaver' macrame wall hanging. Lovingly knotted by Paola, this piece is a testament to dedication and artistry, designed to transform your wall into a haven of style and tranquility. Crafted with 100% cotton cord, it’s more than decor; it’s a piece of heart for your home.
• •Email Newsletter Subject: 💖 A Little Handmade Happiness from Pako Designs! Body Snippet: Hi [Customer Name], Paola here! Just wanted to share a peek at some fresh, vibrant designs straight from my workbench to you. Each piece is crafted with the dream of adding a unique touch of joy and style to your life. Discover what's new and find your next favorite handmade treasure!
• •At Pako Designs, it's all about creative hands and happy hearts! I'm Paola, the artist behind every unique macrame piece and colorful clay jewel you see. Made with passion in sunny Orange County, my dream is to craft items that make you smile and express your beautiful style. Thanks for being part of this handmade journey! ✨
• •Tired of the ordinary? ✨ Discover unique, handcrafted jewelry and macrame decor by Pako Designs. Each piece is made with love by artist Paola in California, ready to bring joy and a touch of bohemian style to your life. Shop small, wear art! 👉 [Link to Shop]