Brand Tone

Motivational & Inspiring, Energetic & Vibrant, Community-Oriented & Welcoming, Accessible & Inclusive, Proudly African/Kenyan, Direct & Results-Oriented (for equipment sales)

Brand Values

• •Accessibility
• •Community
• •Quality
• •Inspiration & Empowerment
• •Inclusivity
• •Fun & Enjoyment
• •Local Identity/African Pride

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Afrofit's tone (energetic, inspiring, inclusive, community-focused, proudly African) with examples of "do's and don'ts" for writers to follow.
• •Know Your Audience Segments: While the core tone remains, slightly adapt the emphasis for different communications (e.g., gym-goers might respond more to community and energy, while equipment buyers might need more direct benefit-driven language).
• •Use "Tribe" and "Family" Consistently: Continue using terms that foster a sense of community and belonging, like "Afrofit family" or "Join the Tribe," as seen in their existing communications.
• •Incorporate User-Generated Content (UGC) and Testimonials: Share real stories and experiences from members and customers, as these naturally reflect the brand's impact and reinforce the community feel and inspirational aspect. Customer testimonials are already present on their gym website.
• •Train and Align All Content Creators: Ensure anyone creating content (social media managers, website copywriters, ad creators) understands and can consistently apply the brand's tone and values. Regular reviews and feedback sessions can help maintain this alignment.

Social Perception

Positive & Growing, Aspirational yet Accessible, Community Hub, Provider of Quality Fitness Solutions

Copy Examples

• •Unleash your vibrant energy! Join the Afrofit family and discover a fitness experience designed for *you*. All levels, all goals, all welcome. Let's move, Kenya! #AfrofitKE #JoinTheTribe
• •Your fitness journey, your rules. Get quality, affordable gym gear from afrofit.co.ke and build your perfect home workout space. No limits, just results. Shop now!
• •Sweat together, smile together! Our Afrobeat class is more than a workout – it's a party! Tag your fitness buddy and let's dance our way to strong. #AfrofitVibes #FitnessFun #Community
• •New to fitness? We've got you! At Afrofit, find supportive trainers, fun classes, and a community that cheers you on every step of the way. Start your transformation today. #AfrofitBeginners #YouCanDoIt
• •Rooted in Africa, built for you. Afrofit is dedicated to bringing world-class fitness to Kenya, celebrating our strength, our culture, and our journey to a healthier life. Be part of the movement. #ProudlyAfrofit #KenyanFitness