Brand Tone

Passionate, Community-Focused, and Uplifting. It is authentic and grassroots, driven by a genuine love for music and culture. The language used is inclusive, positive, and empowering, speaking directly and warmly to its audience, creating a sense of belonging and shared identity. The tone is celebratory.

Brand Values

• •Community Empowerment
• •Cultural Celebration
• •Inclusivity and Unity
• •Authenticity
• •Joy and Positivity

Best Practices

• •Lead with "Community" and "Family": Always use inclusive and collective language. Terms like "family," "community," "join us," and "we" reinforce the brand's core value of togetherness.
• •Spotlight the People: Feature your DJs, presenters, volunteers, and workshop participants regularly. Tell their stories. This humanizes the brand and highlights its grassroots nature.
• •Emphasize Authenticity: Use words like "pure," "raw talent," "uncut," and "underground" to describe the music. This contrasts the station with commercial radio and reinforces its commitment to musical integrity.
• •Connect to the Mission: In event and show promotions, tie the copy back to the overarching values of joy, love, unity, and cultural celebration. Explain why you're hosting an event, not just what it is.
• •Maintain an Energetic and Positive Voice: Use vibrant, active language and positive framing. The copy should reflect the energy of the music and the uplifting spirit of the brand's mission. Use emojis and exclamation points where appropriate to convey passion and excitement.

Social Perception

Afro Disiac Live Radio is perceived as a vital and authentic cultural asset in the Bournemouth area and beyond. It is seen as a credible and important platform for music of Black origin, filling a unique genre space. The public views the station as a passionate, volunteer-driven organization genuinely invested in its community, not a corporate entity. Its events, particularly the Bournemouth Reggae Weekender, are seen as significant cultural moments promoting diversity and civic pride. The brand is respected for its social contributions, solidifying its reputation as a force for positive change.

Copy Examples

• •Turn up the volume, family! 🔥 Tonight at 8 PM, DJ [Presenter's Name] is taking over the airwaves with two hours of pure, uncut Afrobeats. We're talking fresh tracks and timeless classics. This isn't just a playlist; it's a movement. Tune in and feel the vibe. #AfroDisiacLive #CommunityCulture #Bournemouth
• •One Love, One Community. The Bournemouth Reggae Weekender is back! Join us for three days of music, culture, and unity. Celebrate the heartbeat of the Caribbean, right here in Kings Park. Get your tickets now and be part of the magic.
• •Got a passion for music? Want to make a difference in your community? We're looking for volunteers to join the Afro Disiac family! From event support to content creation, there's a place for you here. Help us spread the love through good music. Link in bio to learn more! #Volunteer #CommunityRadio #BCP
• •Unlock your potential! 🎧 Our free DJ & Radio workshops for young people (11-18) are back. Learn to spin, produce, and broadcast in a supportive space. No experience needed, just passion. Limited spots available! #YouthEmpowerment #FutureDJs #Bournemouth
• •Afro Disiac Live Radio: More Than Music. We Are Community.