Brand Tone

Empowering & Inspirational, Authentic & Relatable, Community-Focused & Engaging, Positive & Energetic, Proudly South African

Brand Values

• •Inclusivity
• •Natural & Ethical
• •Affordability & Accessibility
• •Empowerment
• •Quality
• •Authenticity
• •Faith/Spirituality

Best Practices

• •Incorporate community-centric and empowering language (e.g., "crown," "Hunays," "bold character," "natural beauty"). Maintain a friendly, approachable, and authentic voice, as if speaking to a friend.
• •Ensure that copy consistently reflects the core values of inclusivity, natural ingredients, ethical practices, affordability, and empowerment. For example, always mention "vegan and cruelty-free" when relevant.
• •Weave in elements of Kayla's journey and genuine customer testimonials. Authenticity builds trust and resonates with the target audience looking for relatable solutions.
• •Keep the tone uplifting, positive, and energetic, especially in social media captions and calls to action, mirroring the founder's online persona.
• •Where appropriate, subtly integrate the brand's South African roots, as this is a point of pride and differentiation.

Social Perception

Positive & Supportive Community, Effective Products, Inspirational Founder, Good Customer Service & Packaging, Growing Brand with High Demand, Addressing Criticism

Copy Examples

• •Headline: Your Crown. Your Confidence. Unleashed. Body: Tired of searching for the perfect care for your curls and coils? AFROCURL is here to celebrate your natural beauty with vegan, cruelty-free products that truly work. Join the #AfrocurlHunays and let your hair speak volumes! Shop now and embrace the hair you were born to love. Call to Action: Discover Your Curls' Potential
• •Headline: From Kayla's Journey to Your Best Hair Day. Body: Our founder, KaylaKimKay, started AFROCURL because she knew our crowns deserved better – affordable, natural, and effective care. Made with love in South Africa, for every curl, coil, and wave. It’s more than hair care, it's a movement! Call to Action: Shop the Story
• •Headline: Real Results, Real Hunays. ✨ Body: See why the AFROCURL family is growing! From incredible growth journeys to defined, happy curls – our community's transformations are our biggest pride. Swipe to see the magic, then share your own! #AfrocurlGlowUp (Assumes carousel ad with user-generated content). Call to Action: Get Your Glow Up
• •Headline: Gentle on Your Hair, Kind to the Planet. 🌿 Body: Nourish your natural hair the conscious way. AFROCURL products are 100% vegan, cruelty-free, and paraben-free, because we believe in beauty without compromise. Good for your hair, good for the Earth. Call to Action: Shop Ethical Hair Care
• •Headline: Be Bold. Be You. Be Proudly Natural. Body: AFROCURL isn't just about products; it's about empowering you to embrace your unique beauty and rock your natural crown with confidence. Let us help you keep your crown happy and stir up that bold character within! Call to Action: Join the AFROCURL Movement