Brand Tone

Passionate, Authentic, Customer-focused, Proud, Approachable/Family-Oriented

Brand Values

• •Quality
• •Authenticity/Cultural Heritage
• •Customer Satisfaction
• •Supporting Artisans
• •Accessibility

Best Practices

• •Use phrases like 'genuine African,' 'motherland products,' 'handcrafted by artisans'.
• •Focus on Quality and Value: Reiterate the commitment to high-quality products and fair value, assuring customers of the standard of the goods.
• •Utilize the blog as a good platform for showcasing the stories behind the products and the artisans.
• •Use a friendly and direct tone, making customers feel connected to the people behind the brand.
• •Emphasize the support for African artisans and the unique selection of goods rarely found elsewhere.

Social Perception

Positive, Trusted for Niche Products, Small Business Appeal

Copy Examples

• •Feel the quality, appreciate the beauty.
• •As a family business, we meticulously source high-quality, handmade goods directly from artisans, ensuring every piece you purchase is not only beautiful but also supports the talented hands that crafted it.
• •Discover unique African treasures you won't find anywhere else online!
• •Support genuine African artisans with every purchase.
• •Experience the vibrant culture of the Motherland through our carefully curated collection.