Tono de Marca

Empowering, celebratory, and authentic, aiming to inspire confidence and pride in African heritage. It is friendly, educational, luxurious, and elegant, positioning items as high-quality, handcrafted pieces.

Valores de Marca

• •Cultural Heritage
• •Authenticity & Storytelling
• •Sustainability
• •Empowerment & Femininity
• •Elegance & Quality

Mejores Prácticas

• •Lead with Storytelling: Always connect products to their cultural roots. Whether it’s the origin of Adire fabric or the symbolism of waist bead colors, every piece of copy should tell a part of a larger story.
• •Use Empowering Language: Employ words like "celebrate," "embrace," "honor," "journey," and "strength." The copy should make the customer feel confident and proud, not just like they are buying a product.
• •Highlight "Handcrafted" and "Authentic": These words are central to the brand's value proposition. Consistently use them to reinforce quality, tradition, and the uniqueness of the products.
• •Educate, Don't Just Sell: Use social media and blog posts to educate the audience on the meaning behind the products. For example, explain what different waist beads signify or the history of Ankara prints. This builds trust and authority.
• •Maintain Visual and Verbal Elegance: Ensure that the sophisticated and elegant tone is reflected not only in the text but also in the quality of photography and videography. The visuals should always align with the "luxury African fashion" identity.

Percepción Social

The brand is perceived positively as a niche player in African fashion, known for authentic African adornments and fashion. It aligns with social media discussions around waist beads for body monitoring and fashion, and has an opportunity to further establish authority amidst cultural appropriation conversations.

Ejemplos de Copy

• •Elegance is a story you wear. Our Aderonke Wrap Dress, handcrafted from authentic Adire fabric, is more than just fashion—it's a piece of heritage. Each pattern tells a tale of timeless tradition, designed for the modern woman. Embrace your story. #AfrisWish #WearYourHeritage #SustainableFashion
• •Your body tells a beautiful story. Our handcrafted waist beads are here to celebrate every chapter. A symbol of femininity, mindfulness, and self-love, they move with you, reminding you to honor your journey. Discover the tradition. #AfrisWish #WaistBeads #BodyPositivity
• •Handcrafted Elegance. Sustainable African Fashion. Discover unique, custom-made pieces that blend timeless tradition with modern design.
• •From ancient art... to modern elegance. This is how your story is made. We believe fashion should have a soul. ✨ #HandmadeFashion #AfricanFashion #Adire #SlowFashion #AfrisWish
• •A Wish Come True: The Moremi Collection is Here. Inspired by strength and resilience, our new collection is a celebration of heritage you can wear.