Brand Tone

Passionate & Advocating, Professional & Curatorial, Cultural & Story-driven, Inclusive & Connecting, Inspiring & Positive

Brand Values

• •Empowerment of African Artists
• •Celebration of African Culture & Heritage
• •Global Reach & Recognition
• •Authenticity & Quality
• •Accessibility & Inclusivity
• •Fairness & Support

Best Practices

• •Always Lead with Passion and Purpose: Every piece of copy should echo the brand's genuine enthusiasm for African art and its mission to empower artists. Start by asking, 'How does this communicate our core passion?'
• •Champion the Artists and Their Stories: Make the artists the heroes. Highlight their backgrounds, inspirations, and the narratives behind their work. Use storytelling to connect emotionally with the audience.
• •Maintain a Balance of Professionalism and Warmth: While advocating for art, ensure the language is also professional, clear, and trustworthy, especially regarding sales, advisory, and shipping. Use welcoming and inclusive language.
• •Educate and Inspire: Use copy to not only sell but also to educate the audience about the diversity, history, and significance of contemporary African art. Inspire them to explore and appreciate its cultural depth.
• •Use Culturally Rich and Evocative Language: Incorporate descriptive and vibrant language that reflects the richness and dynamism of African art and culture, while remaining respectful and authentic. Avoid clichés and ensure cultural sensitivity.

Social Perception

Positive & Supportive, Impactful & Necessary, Cultural Bridge, Professional & Trustworthy

Copy Examples

• •Headline: Beyond the Canvas: Stories Woven in Every Hue. Body: Discover the soul of Africa through art that speaks volumes. At Afrikanizm, we don't just sell art; we share the vibrant narratives, ancient traditions, and contemporary visions of Africa's most compelling artists. Explore collections that resonate with culture, identity, and the shared human experience. Call to Action: Bring a Piece of Africa Home.
• •Headline: Empowering Visionaries. Elevating African Art. Globally. Body: Afrikanizm is more than a gallery; it's a movement. We are dedicated to providing a global stage for Africa's emerging and established talents, ensuring their voices are heard and their masterpieces cherished. Join us in celebrating the artists who are redefining the art world. Call to Action: Support African Artists Today.
• •Headline: Curated with Passion. Collected with Pride. Body: Each piece in the Afrikanizm collection is meticulously hand-picked, a testament to exceptional talent and profound storytelling. Our art advisors are here to guide you in finding the perfect artwork that not only beautifies your space but also connects you to the heart of African creativity. Call to Action: Start Your Art Journey.
• •Headline: Art That Transcends Borders and Ignites Conversation. Body: From Luanda to Lisbon, New York to Nairobi, Afrikanizm connects you to the dynamic pulse of contemporary African art. Explore powerful works that challenge perceptions, celebrate heritage, and spark dialogue. Call to Action: Discover Art That Moves You.
• •Headline: Invest in Culture. Invest in Talent. Invest in Afrikanizm. Body: We're building a sustainable ecosystem for African artists, ensuring they are seen, valued, and fairly compensated. When you acquire art from Afrikanizm, you become part of a vital mission to promote and preserve the richness of African artistic expression for generations to come. Call to Action: Become an #AfrikanizmArtCollector.