Brand Tone

Welcoming and Friendly, Passionate and Authentic, Community-Oriented, Informative and Helpful, Customer-Centric

Brand Values

• •Authenticity
• •Community
• •Quality
• •Customer Satisfaction
• •Cultural Pride
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Welcoming, Passionate, Authentic, Community-Oriented, Informative, Customer-Centric) with examples of "do's and don'ts" for writers to follow.
• •Emphasize Storytelling: Incorporate the brand's origin story and the cultural significance of products to reinforce passion and authenticity. Share stories of the founders or the artisans behind the products.
• •Use Inclusive and Warm Language: Address the audience in a friendly and inviting manner. Use terms like "our community," "your African kitchen," "a taste of home" to foster connection.
• •Highlight Authenticity and Quality: Consistently mention the genuine nature of the products and the care taken in sourcing them. Use descriptive language that evokes the quality and origins (e.g., "handpicked," "premium," "traditional").
• •Maintain a Consistent Visual and Textual Theme on Social Media: Ensure that images, captions, and responses to comments all reflect the established brand tone. Regularly feature user-generated content (with permission) to strengthen the community feel.

Social Perception

Trusted Source, Niche Specialist, Good Quality and Variety, Positive Customer Service, Cultural Hub

Copy Examples

• •Headline: Taste the Heart of Africa, Right Here in Singapore. Body: Craving authentic fufu, flavorful biltong, or the rich aroma of African spices? AfricanMarketplace.sg brings the vibrant tastes and traditions of home to your doorstep. Explore our curated selection of groceries, wines, and more. Your African kitchen starts here! Call to Action: Shop Now & Rediscover Africa!
• •Headline: Uncork the Spirit of South Africa. Body: From Stellenbosch to your table, discover our handpicked collection of premium South African wines. Whether you're a connoisseur or curious to explore, find the perfect bottle to elevate any occasion. Passionately sourced, delightfully priced. Call to Action: Explore Our Wine Cellar!
• •Headline: More Than a Market, It's a Community. Body: At AfricanMarketplace.sg, we're passionate about connecting you with the flavors and heritage of Africa. Join our community and experience the warmth, quality, and authenticity that sets us apart. From our family to yours. Call to Action: Discover Your African Favourites!
• •Headline: Authentic Ingredients, Endless Inspiration. Body: Cooking up a traditional feast or looking to add an African twist to your meals? We provide the authentic, high-quality ingredients you need. Let the vibrant flavors of Africa inspire your next culinary adventure. Call to Action: Get Your Ingredients Today!
• •Headline: Your One-Stop Shop for Everything African in Singapore. Body: Why wander? AfricanMarketplace.sg offers the widest selection of African groceries, hair & beauty essentials, unique fashion, and celebrated wines, all in one place. Experience convenient islandwide delivery and bring Africa home. Call to Action: Start Exploring!