Tono de Marca

sophisticated, authentic, and aspirational

Valores de Marca

• •Authenticity and Natural Beauty
• •Quality Craftsmanship
• •Timeless Elegance
• •Sustainability

Mejores Prácticas

• •Emphasize Uniqueness: Use words like "one-of-a-kind," "bespoke," and "artisanal" to highlight the individuality of each product.
• •Use Evocative Language: Describe the sensory experience of the products—their "supple texture," "rich tones," and "natural warmth"—to create a deeper connection with the customer.
• •Maintain a Sophisticated Tone: Avoid slang and overly casual language. The brand's voice should be as refined and elegant as its products.
• •Tell a Story: Frame the products as more than just objects. They are "heirlooms," "conversation starters," and pieces of "natural art." This adds to their perceived value.
• •Focus on "Timeless" over "Trendy": Position the products as long-term investments in style, using phrases like "enduring design" and "classic appeal."

Percepción Social

The brand is perceived as a provider of high-end, natural home decor. Customers are likely design-conscious individuals who value quality and uniqueness over mass-produced items. The broader perception of African leather is shifting, with a growing appreciation for its quality and the story behind its production. However, there are still challenges in overcoming the perception of Africa as a source of low-quality goods. The social perception of leather products is also influenced by societal views on animal products and sustainability.

Ejemplos de Copy

• •Experience the art of nature in your home. Each of our cowhide rugs tells a unique story through its distinct patterns and rich textures. A timeless statement of authentic luxury. #AfricanLeather #CowhideRug #LuxuryDecor #InteriorDesign
• •Transform your living space with the unparalleled beauty of authentic African leather. Our ethically sourced and handcrafted rugs are designed to last a lifetime, bringing warmth and character to any room. Discover our collection.
• •Introducing The Heritage Collection. Where timeless design meets the untamed spirit of Africa. Explore handcrafted leather pieces that don't just furnish a room—they define it.
• •As a connoisseur of fine craftsmanship, we knew you'd appreciate our latest arrivals. We've hand-selected the most exquisite hides to bring a touch of natural elegance to your home. Be the first to explore the new collection.
• •This tricolor cowhide rug is a masterpiece of natural design. The rich blend of brown, black, and white creates a harmonious and dynamic pattern, ensuring that your piece is truly one-of-a-kind. Its supple texture offers a luxurious feel underfoot, making it the perfect centerpiece for any room.