Tono de Marca

Professional and Authoritative, Passionate and Purpose-Driven, Informative and Educational, Authentic and Trustworthy, Global and aspirational

Valores de Marca

• •Authenticity
• •Quality
• •Sustainability
• •Community Empowerment
• •Health and Wellness
• •Heritage and Culture
• •Global Connection/Trade Facilitation

Mejores Prácticas

• •Connect emotionally with the audience by sharing the "why" behind the brand.
• •Use clear, accessible language.
• •Let genuine passion for the products and the mission shine through.
• •Be Consistent Across All Channels: Whether it's a product label, a social media update, a B2B communication, or website copy, the tone and core values should remain consistent to build a strong, recognizable brand identity.
• •Highlight the direct sourcing, quality control, and transparency in operations to build trust.

Percepción Social

Afrivana is perceived as a significant player in the B2B space for African superfoods, recognized for its sourcing capabilities and distribution network. The brand is viewed as an advocate for African superfoods and natural products, working to increase their visibility and accessibility globally. There's a perception of Afrivana as a company that empowers African farmers and manufacturers by connecting them to larger markets, thereby contributing to economic development.

Ejemplos de Copy

• •Afrivana: Your direct source for premium African superfoods. Empowering farmers, delivering wellness.
• •Discover the authentic taste and health benefits of hibiscus flowers, sourced directly from Nigeria. Experience the Afrivana difference.
• •We're more than just a supplier; we're a bridge connecting African heritage with global markets.
• •Founded on principles of authenticity, sustainability, and community upliftment, we are dedicated to sharing the profound health benefits and vibrant heritage of African botanicals.
• •Explore our wholesale and private label opportunities.