Brand Tone

Empowering, Modern, Stylish

Brand Values

• •Identity and Self-Expression
• •Empowerment
• •Quality and Craftsmanship
• •Cultural Appreciation
• •Modern Style

Best Practices

• •Embrace Cultural Keywords: Consistently incorporate terms related to African heritage, specific symbols (Ankh, Eye of Ra, etc.), and concepts of identity and pride in a natural and respectful way.
• •Highlight Quality and Craftsmanship: Subtly weave in mentions of material quality, design thoughtfulness, and the beauty of the pieces to reinforce value.
• •Showcase User Stories: Share testimonials and user-generated content that highlights the emotional connection customers have with the brand and its products.
• •Use Visual Storytelling: Leverage high-quality visuals and short-form videos to showcase products in diverse settings and worn by individuals expressing their identity.
• •Foster Community Engagement: Encourage conversation and interaction on social media platforms by asking questions, running contests, and responding to comments and messages promptly.

Social Perception

Positive product reception, appreciation for cultural representation, and a connection point for showcasing heritage.

Copy Examples

• •Beautifully crafted, thoughtfully designed.
• •Minimalist, meaningful, and made for you.
• •Packaged with care and ready to inspire.
• •Express your African identity with our modern designs.
• •Connecting you to your heritage through quality craftsmanship.