Brand Tone

Practical and Convenient, Informative and Reassuring, Modern and Innovative, Health-Conscious and Caring, Direct and User-Friendly

Brand Values

• •Innovation
• •Practicality/Convenience
• •Quality and Safety
• •Customer Well-being
• •Efficacy

Best Practices

• •Focus on Solutions and Convenience: Always highlight how the product solves a problem (maintaining oral hygiene on the go) and makes life easier for the user.
• •Emphasize Trust and Safety: Regularly mention key trust factors like ANVISA registration and quality ingredients (e.g., CPC) to reassure customers.
• •Use words like 'innovative,' 'evolution,' 'modern,' and 'smart'.
• •Be Relatable and Lifestyle-Oriented: Connect the product to everyday situations and the benefits of feeling confident and healthy in those moments.
• •Maintain a consistent brand voice across all platforms, reinforcing practicality, innovation, and user well-being.

Social Perception

The Mouthwash Single™ is perceived as a professional, innovative, and customer-focused brand that prioritizes convenience, quality, and user well-being.

Copy Examples

• •Easy to carry, easy to use – because your well-being matters, even on the go.
• •With high-quality ingredients and ANVISA registration, The Mouthwash Single™ delivers a safe and effective oral hygiene boost anytime, anywhere.
• •The Mouthwash Single™: The innovative solution for fresh breath, wherever life takes you.
• •Upgrade your oral hygiene routine with The Mouthwash Single™ – the modern, portable way to stay confident.
• •Experience the evolution of mouthwash. Convenient, effective, and designed for your busy lifestyle.