Brand Tone

Authentic & Traditional, Convenient & Easy, Quality-focused, Proudly Indian/Regional

Brand Values

• •Authenticity
• •Convenience
• •Quality
• •Tradition
• •Customer Satisfaction

Best Practices

• •Always Emphasize Authenticity and Tradition: Consistently use keywords like "authentic," "traditional," "Kathiyawadi," "heritage," and "genuine flavour" in your descriptions, social media posts, and ad copy.
• •Emphasize Convenience and Ease of Use: Use phrases like "ready in minutes," "easy steps," "instant," and "hassle-free."
• •Focus on Quality Ingredients and Taste: Mention the use of "premium ingredients," "finest tea leaves," "aromatic spices," and the "perfectly balanced taste." This builds trust and justifies the product's value.
• •Showcase Versatility (Where Applicable): Illustrate how the premixes can be enjoyed in different settings – at home, in the office, during travel, or for gatherings.
• •Highlight the Proudly Indian/Regional aspect by focusing on Kathiyawadi flavor

Social Perception

Positive for Convenience and Taste, Trusted for Quality (General "Pratima" name), Seen as a Practical Solution

Copy Examples

• •Get your pack today and experience authentic Indian chai, simplified.
• •Elevate your daily ritual with Pratima Premix.
• •Quality ingredients, unforgettable flavour.
• •#PratimaPremix #KathiyawadiChai #InstantTea #TraditionalFlavour #ChaiLove #MadeEasy
• •Perfect for celebrations or a delightful treat.