Brand Tone

Professional, direct, value-oriented, and accessible.

Brand Values

• •Affordability
• •Quality
• •Customer-Centricity
• •Longevity and Experience

Best Practices

• •Always lead with how the product benefits the customer's bottom line. Use phrases like 'cost-effective,' 'smart investment,' and 'energy-efficient' to reinforce the brand's core promise.
• •Avoid overly casual language or humor. The copy should be clear, concise, and focused on providing information that helps a business owner make a purchasing decision.
• •Use terms like 'high-quality,' 'built to last,' and 'reliable' to build trust and justify the purchase. Mentioning specific quality components, as they do with 'Mean Well Power Supply' and 'Samsung CPU', can further enhance this.
• •Consistently mention the availability of customer service and support. Highlighting the Spanish-speaking option where appropriate can broaden appeal and reinforce a helpful brand image.
• •Frame the products not just as signs, but as solutions to business challenges like increasing visibility, attracting customers, and boosting sales. Use testimonials and case studies to illustrate these benefits.

Social Perception

Positive, viewed as a provider of effective and reasonably priced signage solutions for small businesses, offering a good investment to attract customers and increase visibility. Supported by an A+ rating from the BBB.

Copy Examples

• •Boost Your Visibility, Not Your Budget. Get noticed with our brilliant, easy-to-use programmable LED signs. Drive sales and stand out from the competition without breaking the bank.
• •Quality You Can See. Prices You’ll Love. For over 30 years, we've provided top-grade, reliable LED signs. Experience the difference quality makes with our low-price guarantee.
• •Your Message, Bright and Clear. From single-line scrolling text to full-color graphics, our LED signs make your message pop. Easy to program and built to last.
• •The Smart Signage Solution for Your Business. Increase foot traffic and maximize your advertising power. Our energy-efficient LED signs are a cost-effective way to grow your business.
• •We’re Here to Help. (Hablamos Español). Have a question? Our expert team is ready to assist you in finding the perfect LED sign for your needs. Call us today for dedicated support.