Brand Tone

empowering, gentle, and minimalist

Brand Values

• •Self-Love and Empowerment
• •Mindfulness and Positive Reinforcement
• •Quality and Durability
• •Simplicity and Accessibility

Best Practices

• •Always use "you" and "your" to create a personal, one-on-one conversation. The brand's voice is that of a supportive friend, not a corporation.
• •Focus on the outcome, not just the product. Emphasize the feeling and the impact—encouragement, self-love, healing—that the sticker facilitates.
• •Maintain a gentle and encouraging tone. Avoid aggressive calls-to-action and high-pressure sales language.
• •Embrace minimalism in language. Use short, clear sentences. Let the core message shine through without being buried in jargon or overly flowery language.
• •Subtly integrate quality and value. Weave in reminders of the product's quality to reinforce its worth, such as "designed to last" or "lasting reminder".

Social Perception

The brand is perceived positively within a niche community focused on mental wellness, self-care, and personal development.

Copy Examples

• •Your reflection is a space for kindness. Our "I Am Enough" sticker is more than just a decal; it's a daily promise to yourself. A small reminder for a big shift in perspective. Thank you for sharing your space with us, [Username]! #PositiveWords #LittleWordsBigShifts #AffirmationStickers
• •Headline: Start Your Day with Words That Stick. Body: It's easy to get lost in the noise. Place a gentle, waterproof reminder on your mirror, laptop, or water bottle to anchor your day in positivity. These aren't just stickers; they are daily high-fives for your soul. Find your mantra. Shop now for free shipping on Australian orders over $15.
• •Little Words. Big Shifts. Your daily affirmation, designed to last.
• •The most powerful words are the ones you choose for yourself. Craft your personal mantra with our custom sticker service. Made from the same durable, waterproof vinyl as our curated collections, your unique affirmation will become a lasting part of your daily routine. What will you remind yourself of today?
• •Subject: A little reminder, just for you... Body: Hi [Name], In a world that moves so fast, we believe in the power of pausing. Of a single, positive thought. This month is all about finding calm in the chaos. Our new 'Find Your Center' sticker drops on the 11th, but we wanted to share the sentiment with you first. Remember to be kind to yourself today.