Brand Tone

Promotional, Direct, Accessible, Reassuring, Tech-Savvy, Modern, Enthusiastic, Benefit-Oriented

Brand Values

• •Accessibility/Convenience
• •Trustworthiness/Security
• •Customer Satisfaction
• •Value for Money

Best Practices

• •Consistently reiterate guarantees, secure payment options, free shipping within Peru, and the company's formal registration in relevant communications, especially in ads and product pages.
• •Use phrases like "¡Lo último!", "Novedad", "Exclusivo en One Tech Perú" when launching new products or offers.
• •Highlight the number of orders delivered to build trust and social proof.
• •Emphasize convenience by showcasing the 'Paga al Recibir' option and free shipping.
• •Create a sense of urgency and excitement using phrases like 'Oferta exclusiva!' and by highlighting product features.

Social Perception

A trustworthy and modern tech e-commerce business that offers accessible and convenient solutions to its customers in Peru. They are perceived as providing good value for money and prioritizing customer satisfaction.

Copy Examples

• •¡Oferta exclusiva! AirPods Pro 2 con pantalla táctil - ¡Controla tu música sin sacar el teléfono!
• •Compra 100% Segura. Paga al Recibir en todo el Perú. ¡Envío gratis!
• •Lo último en tecnología: Antena Digital HD Premium. ¡No te pierdas ni un solo detalle!
• •Foco Led Solar - Lampara Centinela con -28% OFF. ¡Iluminación inteligente para tu hogar!
• •Más de 4823 pedidos entregados. ¡Únete a la comunidad One Tech Perú!