Brand Tone

Authoritative & Expert, Reassuring & Trustworthy, Professional & Direct

Brand Values

• •Maximum Security
• •Quality & Durability
• •Innovation & Technology
• •Heritage & Experience
• •Functionality & Practicality
• •Customer Satisfaction

Best Practices

• •Reinforce brand attributes using terms like "maximum security," "high-resistance," "certified," "premium quality," "robust," and "durable."
• •Focus on the brand's long history and experience, emphasizing how it translates to better, more reliable products today.
• •Emphasize peace of mind by connecting product features to the ultimate benefit for the customer.
• •Highlight the European manufacturing and the commitment to quality and advanced technology.
• •Use a professional and direct tone, focusing on product features, benefits, and the brand's heritage.

Social Perception

Artago is perceived as a reliable, high-quality European manufacturer known for sturdiness, deterrent capabilities, and trustworthiness due to its long history, certifications, and positive test results.

Copy Examples

• •Secure your passion with Artago.
• •Integrated, functional, and relentlessly tested – because your security is our tradition.
• •Protect what's yours with technology born from nearly 50 years of innovation.
• •Join riders worldwide who trust Artago for unparalleled motorcycle and scooter security.
• •The Artago spirit of improvement ensures every lock delivers the integration, functionality, and resistance you demand.