Brand Tone

Fashionable & Trendy, Friendly & Approachable, Practical & Functional, Conscious & Responsible, Playful & Creative

Brand Values

• •Style & Design
• •Functionality & Convenience
• •Quality & Durability
• •Sustainability & Responsibility
• •Uniqueness & Handmade
• •Empowerment & Freedom

Best Practices

• •Embrace a Conversational, Friendly Style: Write as if you're talking to a stylish friend. Use "we" and "you" to create a direct connection.
• •Highlight Key Values Consistently: Weave in terms like "handmade," "unique," "sustainable," "Amsterdam-made," and "hands-free" naturally across all communications.
• •Keep it Visually Inspired: Let the stylish and practical nature of the products shine through in descriptive yet concise language. Use fashion-forward but accessible vocabulary.
• •Inject Personality & Playfulness: Don't be afraid to use emojis where appropriate (especially on social media) and adopt a light, positive, and slightly playful tone that reflects the brand name itself.
• •Tell the Story: Share the "why" behind the brand – the founders' passion, the commitment to local and sustainable practices. This builds a stronger emotional connection.

Social Perception

Positive customer feedback, Stylish & Practical Accessories, Ethical & Conscious Choice

Copy Examples

• •Instagram Post (Product Focus): Tired of the phone-juggle? 📱✨ Our Amsterdam-designed phone cords keep your hands free and your style on point. Handmade with love, for your everyday adventures. #LongStoryShort #HandsfreeChic #AmsterdamStyle
• •Website Banner (Value Proposition): Style Meets Sanity. Discover unique, handcrafted phone cords that let you live life hands-free. Locally made in Amsterdam with a touch of vintage charm and a whole lot of love. Shop the collection – no more dropped phones, just good vibes!
• •Facebook Ad (Problem/Solution): Lost your phone in your bag *again*? Or worse, had that heart-stopping drop? 😱 Long Story Short Amsterdam is here to change that. Our chic phone cords are your new BFF – practical, stylish, and sustainably made. Keep what’s important close. #PhoneCordRevolution #SustainableFashion #AmsterdamMade
• •Product Description (Highlighting Uniqueness): Meet 'The Levy' – more than just a phone cord, it's a statement. Crafted from carefully selected vintage ties right here in Amsterdam, each piece tells its own story. Because life’s too short for boring accessories. Get your unique, sustainable style upgrade today! #VintageVibes #HandmadeUnique #LongStoryShort
• •Email Newsletter Snippet (Brand Story): Hey [Customer Name], Ever wonder how Long Story Short began? Just two friends in Amsterdam with a passion for fashion and a desire to make life a little easier (and more stylish!). We believe in beautiful, practical things, made responsibly. That's why every cord is handmade with care, just for you. ✨ Explore our latest arrivals! #OurStory #MadeInAmsterdam #FashionMeetsFunction