Brand Tone

Elegant, Ethereal, Personal, Passionate, Story-Driven, Meaningful, Quality-Conscious, Trustworthy

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Direct Connection
• •Storytelling & Emotional Connection
• •Resilience & Timelessness
• •Passion & Creativity
• •Customer-Centricity

Best Practices

• •Embrace Storytelling: Consistently weave the brand's origin story, the founders' passion, and the inspiration behind collections into product descriptions, social media, and email marketing. Every piece has a narrative.
• •Use Evocative & Elegant Language: Employ words that reflect the "ethereal," "elegant," "timeless," and "handcrafted" nature of the jewelry. Words like "whispers," "luminous," "grace," "sacred," and "cherished" can reinforce this.
• •Highlight Quality & Durability with Authenticity: When mentioning materials and craftsmanship (e.g., thicker gold plating, Italian handcrafted), do so in a way that builds trust and emphasizes longevity, aligning with the "no false promises" value.
• •Foster a Personal Connection: Address the audience directly and warmly. Avoid overly corporate or transactional language. Use phrases that suggest a shared journey or understanding, reinforcing the idea that they are more than just customers.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy always aligns with the visual aesthetic. If the images are delicate and nature-inspired, the language should mirror that softness and connection to the natural world.

Social Perception

Positive Customer Experience, Valued for Aesthetics and Uniqueness, Good Gift Choice, Emerging Brand with Potential

Copy Examples

• •Instagram Post (Image: Close-up of a nature-inspired necklace on a model): Whispers of ancient forests, captured in silver and gold. Our Eterica pieces are more than adornment; they're a story waiting to unfold with you. Handcrafted with passion, designed to last an eternity. ✨ #EtericaJewelry #HandcraftedTales #TimelessElegance
• •Website Product Description (For a delicate ring): Feel the subtle strength of nature's resilience with our Ethereal Bloom Ring. Each curve and detail is meticulously handcrafted in our Milan workshop, a testament to Italian artistry. Plated with an innovative 18k gold layer, five times thicker than standard, this isn't just a ring—it's a promise of enduring beauty, a cherished companion for your journey. Let it be your daily reminder of the delicate yet powerful essence within.
• •Email to Subscribers (Subject: A Little Sparkle, A Lasting Connection): At Eterica, we believe jewelry should be as unique and authentic as the bond we share with you. That's why Anna and Haithem pour their passion into every handcrafted design, inspired by the ethereal beauty that surrounds us. Discover our latest creations, made not just to be worn, but to be felt – pieces that tell your story with timeless grace. Explore the collection: [Link]
• •Facebook Ad (Carousel showing different pieces): More than just jewelry, it's a piece of art, a whisper of tradition, a spark of Italian passion. Eterica brings you handcrafted designs born from nature's inspiration and ancient stories. Experience the difference of quality that endures and style that speaks. Find your Eterica story today and enjoy 15% off your first treasure. Shop Now: [Link] #ItalianCraftsmanship #EtherealBeauty #JewelryThatLasts
• •Etsy Shop Announcement (New Collection Launch): New Arrivals Woven with Dreams & Italian Soul ✨ We're thrilled to unveil our latest Eterica collection! Each piece, born from a sketch inspired by nature and tradition, is lovingly handcrafted in small batches. We believe in jewelry that tells a story and lasts a lifetime. Thank you for being part of our journey and trusting us to bring a little more beauty into your world. Explore the magic: [Link to Etsy Shop] #EtericaJewelry #HandmadeInItaly #NewArrivals