Brand Tone

Informative, eco-conscious, practical, and caring. Secondary: Innovative, simple, and empowering.

Brand Values

• •Sustainability/Eco-friendliness
• •Simplicity & Convenience
• •Health & Well-being
• •Innovation
• •Responsibility

Best Practices

• •Prioritize "Eco" and "Easy": Always weave in the dual benefits of environmental responsibility and user convenience. Whether it's a product description or a social media update, these two pillars should be evident.
• •Educate Gently: Instead of just stating benefits, briefly explain the "why." For example, mention the impact of plastic waste or detergent overdose, then position Tvättlappen as the positive solution. This reinforces the informative and caring aspects of the tone.
• •Use Simple, Clear Language: Reflect the simplicity of the product in the language. Avoid overly technical jargon. The message should be accessible and easy to understand, just like using the laundry sheets.
• •Maintain a Positive and Empowering Voice: Focus on the positive changes users can make by choosing Tvättlappen. Frame the switch as an easy step towards a more sustainable and convenient lifestyle.
• •Visual Consistency Reinforces Tone: Ensure that the visuals used alongside the copy (on the website, social media, ads) align with the brand values of cleanliness, nature, simplicity, and eco-friendliness. This creates a holistic brand experience that supports the written tone.

Social Perception

Generally perceived as an environmentally friendly and innovative solution to laundry. Practical and convenient. Trustworthy (emerging). Youthful/Dynamic (potentially).

Copy Examples

• •Headline (Eco-conscious & Simple): "Clean Laundry, Clear Conscience. Tvättlappen: Kind to your clothes, kinder to the planet." Body: Tired of harsh chemicals and bulky plastic jugs? Switch to Tvättlappen laundry sheets. Pre-dosed, plant-derived, and 100% biodegradable. For a simpler, greener wash day, every day.
• •Social Media Post (Informative & Caring): "Did you know most of us use way too much detergent? 🤷‍♀️ This isn't just wasteful, it can irritate skin and harm aquatic life. Tvättlappen's pre-dosed sheets ensure the perfect amount every time – gentle on your skin, tough on stains, and a friend to the Earth. 🌱 #EcoClean #SensitiveSkin #LaundryRevolution #Tvättlappen"
• •Product Description Snippet (Practical & Innovative): "Experience the future of laundry with Tvättlappen. Our ultra-concentrated, dissolvable laundry sheets pack powerful cleaning into one tiny, mess-free strip. No more spills, no more heavy lifting, no more plastic waste. Just brilliantly clean clothes, the smart way."
• •Email Subject Line (Benefit-driven & Empowering): "Make a Difference with Every Wash! Discover Tvättlappen." Body Teaser: Ready for a laundry solution that saves you time, space, AND helps protect our planet? See how Tvättlappen is making sustainable living simple.
• •Short Ad Copy (Direct & Value-focused): "Go Green, Go Clean, Go Tvättlappen! Zero plastic, zero mess, zero harsh chemicals. Just powerful, eco-friendly cleaning in a dissolvable sheet. Try Tvättlappen today for a brighter tomorrow."