Brand Tone

Aspirational & Trendy, Customer-centric & Friendly, Value-conscious, Confident & Inspiring

Brand Values

• •Customer Satisfaction
• •Trendiness & Style
• •Quality & Value
• •Accessibility & Inclusivity
• •Sustainability (implied)

Best Practices

• •Always Prioritize "Your Style, Your Fashion": Ensure copy empowers the customer, focusing on how AvaMode helps them express their individuality. Use "you" and "your" frequently.
• •Balance Trendy with Accessible: Highlight new arrivals and current trends, but always explain them in a way that feels approachable and relevant to a broad audience, not exclusive or overly niche.
• •Emphasize Value Beyond Price: While "budget-friendly" is a key message, also highlight the value in terms of quality, versatility of items, and the positive feeling of wearing AvaMode clothes.
• •Maintain a Friendly & Supportive Voice: Customer service isn't just a department; it's part of the brand's voice. Copy should be helpful, clear, and welcoming. Avoid overly formal or technical jargon.
• •Be Consistent Across All Touchpoints: Whether it's the website, product descriptions, email newsletters, or (future) social media, the tone should feel cohesive and recognizably "AvaMode." Regularly review content to ensure it aligns with the defined tone and values.

Social Perception

Positive (according to on-site testimonials), Neutral to Unknown (broader online presence)

Copy Examples

• •AvaMode: Your Style, Your Moment. Discover the latest trends that speak to you, all at prices you'll love. Free shipping in NL & BE!
• •Step into the spotlight with our new [Dress Name]! Perfectly on-trend and designed for all-day comfort, it’s the versatile piece your wardrobe has been waiting for. Quality fashion that’s kind to your wallet. What will your style say today?
• •✨ Your Next Favorite Outfit is Now on Sale! | AvaMode ✨
• •Feeling inspired? ✨ That’s the AvaMode effect! We believe everyone deserves to wear their style with confidence. Explore fresh looks and timeless pieces that make you shine. #AvaMode #YourStyleYourFashion #TrendyFashion #BudgetFriendlyChic
• •At AvaMode, we're passionate about bringing you the latest fashion without the fuss. We're your friendly style partners, dedicated to offering quality, on-trend pieces that make you feel amazing, all while keeping your budget in mind. Your satisfaction is our top priority, always!