Brand Tone

Health-conscious and Reassuring, Eco-conscious and Responsible, Problem/Solution Oriented, Customer-centric and Trustworthy, Informative and Straightforward, Slightly Urgent/Compelling

Brand Values

• •Health and Wellbeing
• •Sustainability and Environmental Responsibility
• •Quality and Efficacy
• •Customer Satisfaction
• •Convenience
• •Transparency

Best Practices

• •Use reassuring language about the removal of harmful contaminants.
• •Appeal to the eco-conscious consumer.
• •Clearly state the percentage of contaminants removed and the technology used, but keep it accessible.
• •Build Trust Through Guarantees and Social Proof: Regularly mention the satisfaction guarantee, lifetime warranty, and positive customer experiences (testimonials) to reinforce credibility and reduce purchase anxiety.
• •Highlight the convenience and ease of use of the product.

Social Perception

Positive Perception of Product Performance, Appreciation for Ease of Use, Value Seen in Eco-Friendliness and Cost Savings, Trust in the Brand, Sleek Design

Copy Examples

• •Drink cleaner, live healthier, and protect our planet.
• •Support your family’s wellbeing, from better digestion to a stronger immune system, with every glass.
• •30-day satisfaction guarantee!
• •The Waterlift Eco filter is your affordable, long-lasting solution for safe, great-tasting water, ensuring your family’s health without breaking the bank.
• •Experience the Waterlift difference today.