Brand Tone

Professional and Authoritative, Supportive and Encouraging, Comprehensive and Meticulous

Brand Values

• •Excellence and Quality
• •Student Success
• •Experience and Expertise
• •Innovation
• •Comprehensive Preparation

Best Practices

• •Always Prioritize Student Success: Frame all communication around how Scorebuilders helps students achieve their goal of passing the NPTE. Use success stories and testimonials as proof.
• •Maintain a Professional and Expert Voice: Use clear, precise language. Avoid overly casual slang or jargon that isn't industry-standard. Emphasize the depth of knowledge and experience behind the materials.
• •Infuse Encouragement and Support: While authoritative, ensure the tone is also positive and empowering. Acknowledge the difficulty of the exam and position Scorebuilders as a reliable partner in overcoming that challenge.
• •Highlight Comprehensiveness and Quality: Consistently refer to the thoroughness of the study materials and the commitment to providing the best possible resources.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, email communications, and in the materials themselves is aligned. Develop brand voice guidelines for all content creators.

Social Perception

Positive, Reliable and Trusted, Comprehensive but Sometimes Overwhelming or Too Basic for Some, Helpful for Structuring Study, Good Customer Support (Implied)

Copy Examples

• •Ace the NPTE with Confidence. Our expertly crafted review courses and comprehensive study guides are your direct path to licensure. Decades of experience, proven results.
• •Your NPTE Success Story Starts Here. Don't just prepare, overprepare with Scorebuilders. We provide the tools and support you need to conquer the exam.
• •Master the NPTE Blueprint. Our meticulously updated materials align with the latest exam content, ensuring you're ready for every challenge. Better Products, Better Outcomes.
• •Feeling Overwhelmed by the NPTE? Let Scorebuilders be your guide. Our structured approach and supportive resources build your knowledge and your confidence, one step at a time.
• •Join Thousands of Successful Therapists. For over 30 years, Scorebuilders has been the trusted partner for NPTE preparation. Invest in your future today.