Brand Tone

Informative, practical, and accessible. Friendly and helpful, focusing on providing solutions and support.

Brand Values

• •Accessibility
• •Variety
• •Practicality
• •Support
• •Community

Best Practices

• •Use visuals from Pinterest to inspire copy focused on ease of use and visual appeal.
• •Emphasize the variety of templates (86+ models) to highlight the breadth of solutions offered.
• •Incorporate calls to action that direct users from social media to the website.
• •Highlight the accessibility and affordability of the digital downloads, appealing to micro-entrepreneurs.
• •Showcase the brand's community standing by mentioning partnerships like 'Planilhas Kaizen'.

Social Perception

Seen as a helpful and accessible provider of spreadsheet solutions, particularly among micro-entrepreneurs and within the Brazilian spreadsheet community.

Copy Examples

• •Discover our store with diverse spreadsheets, files, and ebooks – over 86 models for you!
• •Need help with our spreadsheets? We're here to support your doubts and questions.
• •Easily manage your store with our practical spreadsheet templates.
• •Visually showcase your data with our user-friendly spreadsheets, designed for fast-paced sharing.
• •Partnering with Planilhas Kaizen to bring you the best spreadsheet solutions in Brazil.