Brand Tone

Educational & Informative, Authentic & Traditional, Trustworthy & Confident, Aspirational & Modern, Positive & Uplifting

Brand Values

• •Authenticity
• •Efficacy
• •Natural & Pure
• •Customer-Centricity
• •Education & Empowerment
• •Global Accessibility
• •Heritage & Tradition
• •Inclusivity & Diversity

Best Practices

• •Consistently reference the 5,000-year-old heritage of Ayurveda, the use of traditional formulations, and the purity of natural ingredients.
• •Speak with authority as a knowledgeable guide in Ayurveda, backed by science (both ancient and relevant modern understanding where applicable).
• •Highlight convenience, suitability for modern lifestyles, and solutions to current-day concerns (e.g., stress, environmental factors).
• •Incorporate customer testimonials and success stories to build trust and showcase the effectiveness of the products.
• •Maintain a positive and uplifting tone, focusing on achieving overall well-being.

Social Perception

Highly Trusted, Effective & High Quality, Natural & Safe Alternative, Educational Resource, Premium yet Accessible, Culturally Rich

Copy Examples

• •"Hear the stories of transformation from our global community!"
• •"With over 20,000 5-star reviews, The Ayurveda Experience is your trusted partner in natural wellness."
• •"Learn about your Dosha, discover personalized routines, and embrace a life of balance and vitality."
• •"Discover the ancient secret to glowing skin with our 100% natural turmeric and rose blend."
• •"Nourish your body and rejuvenate your mind with the time-tested wisdom of Ayurveda."