Brand Tone

Promotional and Value-Driven, Enthusiastic and Direct, Helpful and Solution-Oriented, Trendy and Innovative, Informal and Accessible

Brand Values

• •Value for Money
• •Innovation/Novelty
• •Customer Convenience
• •Problem-Solving
• •Accessibility

Best Practices

• •Always Lead with Value/Benefit: Whether it's a discount, a solution to a problem, or an innovative feature, ensure the primary message immediately communicates 'what's in it for the customer.'
• •Maintain Enthusiasm with Emojis and Exclamations (Strategically): Use emojis and exclamation points to convey excitement and energy, particularly on social media, but avoid overuse to maintain readability and professionalism where appropriate (e.g., more formal communications if any).
• •Speak Directly to the Customer: Use 'you,' 'your,' and address the customer in a friendly, approachable manner. Make them feel like they're getting an insider deal or a helpful tip.
• •Keep it Clear and Concise: While enthusiastic, ensure the core message and call to action are easy to understand. Avoid jargon or overly complex sentences. Get straight to the point about the product and the offer.
• •Create a 'Swipe File' of On-Brand Phrases and Keywords: Compile a list of words, phrases, and even emojis that align with the King Descontos tone (e.g., 'Desconto Imperdível,' 'Achadinho,' 'Inovador,' 'Solução Inteligente,' 🔥, 👑, 🚀, ✅). This helps ensure consistency across different writers or platforms. Regularly review and update this based on successful campaigns.

Social Perception

Likely that of a go-to place for deals and interesting finds, with an expectation of good value. Trustworthiness would be a key factor for customers, as with any online store, particularly one focused on discounts.

Copy Examples

• •🔥 Stop struggling with [common problem]! 🔥 Our NEW [Product Name] is here to revolutionize your [related activity]! ✨ Easy to use, incredibly effective, and guess what? It's on a LAUNCH PROMO with XX% OFF! 🚀 Grab yours before it's gone! Link in bio! #KingDescontos #Inovador #Promoção #Achadinhos
• •👑 Your Kingdom of Savings! 👑 Dive into King Descontos' MEGA SALE! Up to X% OFF on hundreds of innovative products for your home, car, and life. Don't miss out – the best deals are here! Shop Now!
• •🤫 Psst... An EXCLUSIVE Discount Just For You at King Descontos! Hey [Customer Name], because you're a valued member of the King Descontos family, we're giving you an exclusive XX% OFF your next order! Discover amazing gadgets and problem-solvers that will make your day. Use code KINGVIP at checkout. Offer ends Sunday!
• •Tired of [annoying task]? The [Product Name] is your new best friend! This clever [product category] makes [task] a breeze, saving you time and frustration. Get yours today at a royal discount and transform your [related routine]! ✅ Smart Solution ✅ Unbeatable Price!
• •💡 From clever kitchen helpers to the latest tech trends and car must-haves, King Descontos has it ALL at prices you won't believe! 🚗🏠💻 Click here to explore our treasure trove of innovative products and snag an incredible deal today! Your next favorite find is waiting. #KingDescontos #OfertasImperdiveis #Tech #Casa #Carro